While it's not about copy per se, I found this article had quite a few interesting tidbits about the mental magic that happens when people interact with something. In particular, pointers number three (use emotion) and four (mental triggers) are very relevant to our mutual interests in the Cult.
I feel like these principles can't help but boost conversions on whatever projects any of us are working on, though. Check it out, and leave me a comment to let me know what you think. Especially on numbers 3 and 4. I feel like you could probably apply those immediately.
|5 psychology secrets for great interaction design It’s becoming more important every day for your designs to connect more with users and include a “human element.” Website and user experience design needs|