ANGLES: I’m talking about distinct and meaningfully different ways to address the VALUE in any product or service, so you can do one of two things.
1. Promote ONE offer many times in many MEANINGFULLY DIFFERENT ways, so that every promo highlights a different aspect of the offer, stacking the value in the prospect’s eyes until they would feel like a damned FOOL to pass it up.
2. Analyze a product/service for the most powerful angle(s) you can use to build your entire hook around, framing the thing that makes it unique in the marketplace so that it’s undeniably BETTER in the eyes of prospects, compared to everything else.
You need this. It’s arrows in the quiver, bullets in the clip. If you’re into less violent metaphors, it’s tricks in the bag. It’s cards up your sleeve. If you’re not into magician-based metaphors, it’s a checklist of more angles than most copywriters will ever need or use, and many more than your client could ever think of themselves.
APPEAR SMART. WORK SMART.
FULL DETAILS ON NEXT WEEK’S NEW TRAINING:
WHO – Me and you, baby.
WHAT – Thirteen distinct and valuable angles to frame any product or service. Combine them, or pick the most relevant one. Use them to do multiple UNIQUE promos for one offer, or create one promo around the central and most compelling element of your client’s crap. I mean stuff. I mean MUST-HAVE-DOODAD!
WHEN – Wednesday, Apr 27, 2022 2:00 PM EDT
WHERE – https://attendee.gotowebinar.com/register/4931336461375596815
JUST FOR CULTISTS – Pay $51 instead of $100 by using the code for this training. Subscribe or join, and you’ll get it soon enough!
After registering, you will receive a confirmation email containing information about joining the webinar. Attendees will get replay and recordings as well as copies of all documents used in the presentation.
P.S. Vault members will get access to the recordings, so no need to buy twice.
Thanks, and hope to see you there!