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Bias and Prejudice are the Persuader’s Friend

Bias and Prejudice are the Persuader’s Friend

January 25, 2021 Colin Theriot No Comments

“Bias and prejudice are attitudes to be kept in hand, not attitudes to be avoided.” – Charles Curtis, Born Jan. 25, 1860. BIAS! PREJUDICE! Those are bad words, right? In general, in one’s personal interactions with other people you don’t necessarily want to APPLY bias and prejudices if you aim to be a fair and…
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influence, Persuasion, Psychology, Quote

They Can’t Walk Away From the Sale if You Trap Them in a Super Fun Maze.

They Can’t Walk Away From the Sale if You Trap Them in a Super Fun Maze.

January 24, 2021 Colin Theriot No Comments

“When people ask for time, it’s always for time to say no. Yes has one more letter in it, but it doesn’t take half as long to say.” – Edith Wharton, Born Jan. 24, 1862. When it comes to making sales, if a prospect says they want to think about it, it means they aren’t…
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Persuasion, Quote, Selling

Coffee?  Whiskey?  Weed?  Noise?  Tea?  Silence?  What Do You Need to Sit Down and Write?

Coffee? Whiskey? Weed? Noise? Tea? Silence? What Do You Need to Sit Down and Write?

January 23, 2021 Colin Theriot No Comments

“Any serious attempt to try to do something worthwhile is ritualistic.” – Derek Walcott, Born Jan. 23, 1930. Are you serious about what you’re doing or what you want to do? I once heard a talk by late copywriter Eugene Schwartz where he talked about how he keeps his desk and surroundings when he writes….
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Productivity, Quote, Writing

The Bar is Set at Only Slightly Better than Boring.

The Bar is Set at Only Slightly Better than Boring.

January 22, 2021 Colin Theriot No Comments

“A new gadget that lasts only five minutes is worth more than an immortal work that bores everyone.” – Francis Picabia, Born Jan. 22, 1878. Quit being so artsy fartsy and publish. Publish now. And later. Again. Constantly. Continuously. Not necessarily regularly. Nor predictably. Not completely, anyway. Especially here, online. Specifically here, on social media….
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influence, Productivity, Quote

Making Your Minor Marvels More Mysterious May Magnify How Much They Matter

Making Your Minor Marvels More Mysterious May Magnify How Much They Matter

January 21, 2021 Colin Theriot No Comments

“The job of the artist is always to deepen the mystery.” – Francis Bacon, Born Jan. 21, 1561. You’ll see me waffle on whether what sales copywriters and ad men do is “art” or not. But whether it is or isn’t – that’s irrelevant to whether the methods of CREATING art are useful to us…
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Persuasion, Quote, Writing

How to Warp to the Next Level Without Beating the Boss

How to Warp to the Next Level Without Beating the Boss

January 20, 2021 Colin Theriot No Comments

“Players like to know that they’ve discovered things that even the designers didn’t know were in the game.” – Will Wright, Born Jan. 20, 1960. People who grew up in the original Nintendo Entertainment System era have a unique insight into persuasive language. In particular, an advantage when it comes to the framing of information…
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Positioning, Quote, Writing

Let’s Be Honest.  You and I Are Both Liars.

Let’s Be Honest. You and I Are Both Liars.

January 19, 2021 Colin Theriot No Comments

“All writers are liars. They twist events to suit themselves. They make use of their own tragedies to make a better story… They are terrible people.” – Nina Bawden, Born Jan. 19, 1925. You ain’t no journalist. You ain’t no oracle. We are making shit up to manipulate people’s emotions, and thereby their behavior. That…
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influence, Persuasion, Psychology, Quote

Do the Thing Now.  Improve the Thing Later.  Perfect the Thing Never.

Do the Thing Now. Improve the Thing Later. Perfect the Thing Never.

January 18, 2021 Colin Theriot No Comments

“When a thing’s done, it’s done, and if it’s not done right, do it differently next time.” – Arthur Ransome, Born, Jan. 18, 1884. Stop trying to make shit perfect. You won’t. You can’t. Don’t even worry about it being great. Focus on “good enough”. Publish your alpha, beta, 1.0 stuff. Let the audience react…
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Productivity, Quote, Writing

The Value of Having Haters Is…

The Value of Having Haters Is…

January 17, 2021 Colin Theriot 1 Comment

“If all printers were determined not to print anything till they were sure it would offend nobody, there would be very little printed.” – Benjamin Franklin, Born Jan. 17, 1706. What I love about this is that back in Ben’s time, printing was expensive, and a huge pain in the ass. A press was a…
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influence, Positioning, Quote

How to Learn to Cook and Copywrite (At the Same Time!)

How to Learn to Cook and Copywrite (At the Same Time!)

January 16, 2021 Colin Theriot 1 Comment

“The first time you make something, follow the recipe, then figure out how to tailor it to your own tastes.” – Ruth Reichl, Born Jan. 16, 1948. Are you too creative and clever for your own good? I used to be like that. I went to art school. I used to want to do something…
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Productivity, Quote, Writing

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