Build Your Fortune As You Build Your Business: Word by Word

Henry Ford

“Nothing is particularly hard if you divide it into small jobs.” – Henry Ford, Born Jul. 30, 1863. Everyone knows this. It seems like something Ford would have said as a throwaway, knowing he pioneered assembly line manufacturing. But don’t let this one slide by without considering it. Every big, ambitious project that you want …

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When You Focus on the Work, The Simplest Tools and Tactics Serve Best

Robert Hughes

“A determined soul will do more with a rusty monkey wrench than a loafer will accomplish with all the tools in a machine shop.” – Robert Hughes, Born Jul. 28, 1938. Ah, the monkey wrench. A large, solidly made tool – that can repair big machines… Or if deliberately tossed into a running machine, wreck …

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A Random Encounter with the SECRET of Winning the “Game”

Gary Gygax

“The secret we should never let the gamemasters know is that they don’t need any rules.” – Gary Gygax, Born Jul. 27, 1938. Business is like this and art is like this: Just like a game. Role playing games in particular have a strong metaphorical correlation with the info-marketing guru-type professional internet celebrity “industry”. There …

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How to Obligate *Willing* Reciprocity in Potential Prospects

Eric Hoffer

“There is sublime thieving in all giving. Someone gives us all he has and we are his.” – Eric Hoffer, Born Jul. 25, 1902. Cialdini called this the “Law of Reciprocity”, triggered when you do a favor for someone unbidden. They then feel a strong obligation to return the favor. We don’t like being forced …

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Creation Is Only Part One of the Process of Producing Quality Work

Raymond Chandler

“A good story cannot be devised; it has to be distilled.” – Raymond Chandler, Born Jul. 23, 1888. How many people think writers know exactly what they are going to write before it starts coming out of their fingers? We don’t. It would be boring if we did. Sure, you research and plan loosely. But …

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On Creating the Illusion of Two-Way Conversation, and Why It’s Valuable

Karl A. Menninger

“Listening is a magnetic and strange thing, a creative force. The friends who listen to us are the ones we move toward. When we are listened to, it creates us, makes us unfold and expand.” – Karl A. Menninger, Born Jul. 22, 1893. Wouldn’t it be nice if we, as writers could listen to our …

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