People Want to Be “Discovered” So Promise To Make Your Prospect Into A Star

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Jerome Charyn

“We’re the country of movie stars because the stars, like ourselves, represent a kind of extended infantilism, beauties waiting for the big chance.” – Jerome Charyn, Born May 13, 1937. This is real similar to how Steinbeck said no one considers themselves poor. We all fancy ourselves as temporarily dispossessed millionaires. But this is a […]

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How To Convincingly Fake Originality (Without Imitating, Plagiarizing, Or Ripping Anyone Else Off)

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Salvador Dali

“Those who do not want to imitate anything, produce nothing.” – Salvador Dali, Born May 11, 1904. Originality is overrated. Sure, you don’t want to be a copycat. But you don’t have to be a creative genius, either. Some other famous mucky-muck once said something like “the secret of creativity is hiding your sources”. I

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When Your Persona Is Your Product, You Must Give It a Flavor No One Else Has

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Don Rickles

“When you stand alone and sell yourself, you can’t please everyone. But when you’re different, you can last.” – Don Rickles, Born May 8, 1926. There is no flavor that every tongue will find appealing. Hell, not even every taste bud on the same tongue will like every flavor it touches. But there are flavors

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Write From a Place of Emotional Truth, and Transfer That Emotion to Your Reader

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Joseph Joubert

“Never write anything that does not give you great pleasure. Emotion is easily transferred from the writer to the reader.” – Joseph Joubert, Born May 7, 1754. Maybe Joe here was only intending to write things that gave people pleasure. In which case, I would agree with the first part of his statement. But is

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How to Sell By Telling People What They WILL NOT Get When They Buy

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Sigmund Freud

“Most people do not really want freedom, because freedom involves responsibility, and most people are frightened of responsibility.” – Sigmund Freud, Born May 6, 1856. But Siggy, what if people could have freedom, but WITHOUT the burden of responsibility? Wouldn’t that be the greatest thing since sliced bread? What would people pay for that kind

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Future Possible Problems Aren’t Real – Only Present Problems Deserve Attention

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W. Clement Stone

“Everyone who achieves success in a great venture, solves each problem as they came to it.” – W. Clement Stone, Born May 4, 1902. Generally, Stone is full of shit. But this is a good quote, and true to boot. Preparation is good, but it will not remain intact in the face of executing those

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