“The job of the artist is always to deepen the mystery.” – Francis Bacon, Born Jan. 21, 1561. You’ll see me waffle on whether what sales copywriters and ad men do is “art” or not. But whether it is or isn’t – that’s irrelevant to whether the methods of CREATING art are useful to us… Read More →
How to Warp to the Next Level Without Beating the Boss
“Players like to know that they’ve discovered things that even the designers didn’t know were in the game.” – Will Wright, Born Jan. 20, 1960. People who grew up in the original Nintendo Entertainment System era have a unique insight into persuasive language. In particular, an advantage when it comes to the framing of information… Read More →
Let’s Be Honest. You and I Are Both Liars.
“All writers are liars. They twist events to suit themselves. They make use of their own tragedies to make a better story… They are terrible people.” – Nina Bawden, Born Jan. 19, 1925. You ain’t no journalist. You ain’t no oracle. We are making shit up to manipulate people’s emotions, and thereby their behavior. That… Read More →
Do the Thing Now. Improve the Thing Later. Perfect the Thing Never.
“When a thing’s done, it’s done, and if it’s not done right, do it differently next time.” – Arthur Ransome, Born, Jan. 18, 1884. Stop trying to make shit perfect. You won’t. You can’t. Don’t even worry about it being great. Focus on “good enough”. Publish your alpha, beta, 1.0 stuff. Let the audience react… Read More →
The Value of Having Haters Is…
“If all printers were determined not to print anything till they were sure it would offend nobody, there would be very little printed.” – Benjamin Franklin, Born Jan. 17, 1706. What I love about this is that back in Ben’s time, printing was expensive, and a huge pain in the ass. A press was a… Read More →
How to Learn to Cook and Copywrite (At the Same Time!)
“The first time you make something, follow the recipe, then figure out how to tailor it to your own tastes.” – Ruth Reichl, Born Jan. 16, 1948. Are you too creative and clever for your own good? I used to be like that. I went to art school. I used to want to do something… Read More →
This Blog Post is +2 Against Ridicule and Embarassment
“People don’t mind being mean; but they never want to be ridiculous.” – Jean-Baptiste Poquelin, aka Moliere, Born Jan. 15, 1622. To make people into allies, make them an accomplice. If you can get them to indulge in complaint and insult (even in private) against their enemies, you create a kinship. Paint those enemies as… Read More →
Leadership is About Follow-ability. Are You Followable?
“Example is not the main thing in influencing others. It is the only thing.” “Do something wonderful, people may imitate it.” – Albert Schweitzer, Born Jan. 14, 1875. This is a two-for. Two quotes from the same guy, but I think they are interrelated. If you want to influence people, you may have heard the… Read More →
Stagnation is the Mind Killer, the Little Death
“Agitate! Agitate! Ought to be the motto of every reformer. Agitation is the opposite of stagnation – the one is life, the other death.” – Ernestine Rose, Born Jan. 13, 1810. One of the best tricks I know for starting a “push” conversation in the mind of a stranger is to acknowledge their frustrations, and… Read More →
Content Hack: Go Screw Something Up Really Bad. (Then Fix It.)
“Life is very interesting if you make mistakes.” – Georges Carpentier, Born Jan. 12, 1894. The secret to success is building an audience. The secret to building an audience is to be interesting. The secret to being interesting is having something valuable to talk about. This last one intimidates many, who mistakenly think that only… Read More →
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