The Secret Shortcut To Securing Sublime Skill

Shinichi Suzuki

“Knowledge is not skill. Knowledge plus ten thousand times is skill.” – Shinichi Suzuki, Born Oct. 17, 1898. If you want to get good at something, study less and practice more. Study is great, don’t get me wrong. But practice is where improvement actually occurs. Discipline creates routine. Routine creates comfort. Comfort creates quality work …

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One Sentence That Gives You The Keys to Your Reader’s Deepest Desires (And Unlocks Them for Money)

Eugene O’Neill

“Obsessed by a fairy tale, we spend our lives searching for a magic door and a lost kingdom of peace.” – Eugene O’Neill, Born Oct. 16, 1888. This quote can give you a lot of insight into the consumer mindset. Let’s break it down. 1. Obsessed. That’s how people feel about the need to acquire …

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Let Your Processes Become Your Secret Weapon Against the Betrayal of the Fickle Muse

W. Edwards Deming

“If you can’t describe what you are doing as a process, you don’t know what you’re doing.” – W. Edwards Deming, Born Oct. 14, 1900. A lot of people who get into copywriting mistake it for other kinds of creative writing. They believe it is all art, and invention, and creative genius. And hey, work …

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This One Word Describes The Only Thing Worth “Selling” (No Matter What Your Product Is…)

Charles Revson

“In the factory we make cosmetics; in the drugstore we sell hope.” – Charles Revson, Born Oct. 11, 1906. This is something to remember for all you would-be copywriters out there. The product is the product. It has features and aspects and components. Even a digital product has a page count or a domain name …

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The Difference Between Being Somebody And Nobody is Only Which Way You Choose to Face

David Lee Roth

“People ask me how far I’ve come. And I tell them twelve feet: from the audience to the stage.” – David Lee Roth, Born Oct. 10, 1954. This one is for the little baby gurus out there. The people who want to become a “somebody” in their field, turn their experience and knowledge into content …

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Every Snowflake In the Blizzard Feels Unique and Special

Harvey Pekar

“Everybody’s like everybody else, and everybody’s different from everybody else.” – Harvey Pekar, Born Oct. 8, 1939. As a professional person expert, I can tell you that the second part of that quote is what people believe is true about themselves. “I am unique. I am special. I am different. I stand apart.” And note, …

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