“Diamonds are nothing more than chunks of coal that stuck to their jobs.” – Malcolm Forbes, Born Aug. 19, 1917. You know what makes diamonds? Start with carbon. That’s you. You’re mostly carbon. Carbon based life forms, they call us. And then you add two ingredients: pressure and time. In the bowels of the earth, …
Conquering Challenging Work Is How You Increase Your Awesomeness Read More »
“If there is some art involved, I’d like it to be that it came through the cracks of daily work.” – Martin Mull, Born Aug. 18, 1943. Routine is important. Consistency is important. You want to be elbow deep in work when the muse shows up with inspiration. Because she won’t wait for you to …
Be Busy When the Muse Arrives Or Else She Stops Coming By Read More »
“A wide screen just makes a bad film twice as bad.” – Samuel Goldwyn, Born Aug. 17, 1882. Are you getting too caught up in the details of your project? The little things. Tripping over word selection. Alliterative names. Logo design. Etc. If you are even thinking about that stuff before the core …
The Emperor Doesn’t Need New Clothes if He Is Buff and Badass Read More »
“Pick up a camera. Shoot something. No matter how small, no matter how cheesy, no matter whether your friends and your sister star in it. Put your name on it as director. Now you’re a director. Everything after that you’re just negotiating your budget and your fee.” – James Cameron, Born Aug. 16, 1954. People …
Call the Copy Cops to Check This Guy’s License!! Read More »
“Nothing is more difficult, and therefore more precious, than to be able to decide.” – Napoleon Bonaparte, Born Aug. 15, 1769. Isn’t this what influencers, persuaders, gurus, etc. actually do? We give people the precious gift of an easy decision. Without our help, there are too many confusing options that keep …
People Don’t Want Options – They Want You To Decide For Them Read More »
“Anything that isn’t opposed by about 40 percent of humanity is either an evil business or so unimportant that it simply doesn’t matter.” – Russell Baker, Born Aug, 14, 1925. Whenever you’re formulating a product, or even just trying to market an existing product, it’s important to think about who will oppose it, and how …
The Law of Rejection (Works Almost As Well, TBH) Read More »
“The past speaks to us in a thousand voices, warning and comforting, animating and stirring to action.” – Felix Adler, Born Aug. 13, 1851. All decisions are made in the present moment. And we are deciding our future. But if you can make a decision feel like a culmination of the mistakes and lessons of …
Warping Time to Persuade People With Ghostly Voices From the Past Read More »
“We see that every external motion, act, gesture, whether voluntary or mechanical, organic or mental, is produced and preceded by internal feeling or emotion, will or volition, and thought or mind.” – Helena Blavatsky, Born Aug. 12, 1831. In the field of copywriting, there are a ton of tactics that are meant to help sellers …
Sell By Making the Prospect Emotionally Hungry, Then Offering a Feast to Satisfy Them Read More »
“When someone comes along and expresses him or herself as freely as they think, people flock to it. They enjoy it.” – Joe Rogan, Born Aug. 11, 1967. If you want to gather attention around yourself in a given arena or industry or market or field, find the popular thoughts and beliefs that are unpopular …
What To Say To Get People To Like You (By Getting Others To Hate You) Read More »
“Real success is being totally indulgent about your own trip. You put your blinders on about the garbage and go full speed ahead.” – Betsey Johnson, Born Aug. 10, 1942. Are you doing what you really want to do with your business and/or career? Or are you just chasing the money? Hey, money is good. …
“Their” Understanding Is Not Required For YOUR Success Read More »
