LOWKEY “SECRET” OFFER ONLY FOR “CULT’ COPYWRITERS
WHAT IF I collected JUST the BEST copy templates and trainings that I developed over the past decade plus – all the stuff that is MOST useful to a working copywriter?
It would resemble a Toolkit.
Use only what you need when you need it. Ignore what you don’t need, or maybe take a training on something you don’t currently offer and add it to your services.
Everything any client ever paid me to create for them was made into a template, I taught it, recorded it, and it’s here.
You get full streaming access to all of these video based templates/trainings, to watch, use for yourself, use for clients, integrate with your own methods, expand your service offerings, and improve the way you create your copy work with added efficiency, effectiveness, and elegance.
(NOTE – each of these trainings sell by themselves for $100-$250.)
1 – Sales Letter Template – for long-form sales pages to sell expensive things. My first ever training, based off the thing I was hired to create most often (for the highest fees). Every psychological trick I know, stacked, integrated, and leveraged – packed into an easy-to-use template that lets you speed your way to a complete draft way before deadline.
2 – Email Sequence Templates – for lists where you have an audience of buyers you want to sell to again and again, without burning them out. Also works for writing a lot of email promos to push a specific product, but don’t want to just push the same few buttons again and again. This includes 13 different templates with 13 distinct angles for pushing traffic to your offer.
3 – E-commerce Product Descriptions – This was created for e-commerce sites that sell lots of different products that many other retailers also sell. It also works well if you only sell a few – or even just one. What it does is give you a framework to describe a product in terms that dimensionalize it and add story elements that give a PURPOSE for owning this item and fitting it into your life.
4 – Webinar Promotion Sequence – I created this training as a bonus to go along with a client’s training on how to write a sales webinar. This covers everything else – plenty of people have working webinar formulas, but this is about getting people to register, reminding them to attend, pushing the replay, etc. So if you or your client have the webinar itself – this covers the rest.
5 – Rapid Video Scripting – This is a streamlined, visual version of the Sales Letter Template above. Created to make the “video version” of a sales page, you can also just make standalone videos (long or short) and it’s ideal for an on-camera pitch vs. a slideshow with narration. It also doubles as a short version of the sales letter template if you want a less robust pitch.
6 – Stealth Pre-sale Content – I don’t believe in free “value” content. I specifically focus on content that will position me (or the client) as a person worthy of authority and influence over their chosen arena. In other words, if the post is not promoting something directly, it’s promoting YOU as someone worth paying attention and listening to. (And eventually buying from.)
7 – FIDIL Product Creation – This stands for “F*** It, Do It Live” and it’s about the way that I go about creating info-products to sell to my own audience. The reason it’s included here is so other “copy” experts can know how to create their own products to practice selling, promote themselves as more robust experts, AND help clients pad out their catalogs. It’s about doing it live and capturing the recording. Every training I share here was created with this method.
8 – Televangelists Style Emails – Based on a months-long study of various televangelists (which are just niche-specific info-marketers) – this training shares several email templates and methods based on selling to a highly engaged fan audience, selling books, videos, events, and even just promoting content published elsewhere to drive your list to push engagement anywhere.
9 – Evergreen Funnel Template – Many of my clients were following the “launch” model of promotion, and then would never put their products for sale in a long-term or evergreen way. This template was created to address that, but it also serves as a companion to FIDIL – once you have recorded your live event, what do you need to do in order to have it for sale forever? This covers it.
10 – $imple $tories $ell, $tupid – A complete primer on story, storytelling, and using the skill to sell stuff. Many people talk about “story” without actually getting down to the fundamentals and mechanics of what a story is, why people love them, and how to build a whole business around that ancient human addiction for narrative. This training makes you a story MASTER.
11 – Rapid Copy Research – A streamlined and focused research process built on answering the KEY questions needed to build a compelling offer and complete a first draft your clients will love. No more open-ended, unbound “research” phase that has no set goal or end-point. Instead get ONLY the answers you need so you know when your research is done and get to writing the actual offer.
12 – Viking Velociraptor – A funny name for a 5 step message formula that is actually a core component of many of my trainings. I use it as the foundation for writing any communication to any audience. It exists to create a checklist that triggers connection, engagement, rapport. It first makes the reader give full attention and open their mind – BEFORE you start sharing your info.
13 – Copy Critiques Business Model – This is a course on how to take what you know about writing copy and turn it into a consultative service where you analyze existing copy someone else wrote and you can either recommend, or else deliver fixes that will address the actual shortcomings and limitations without being a total scrap job.
~~~~~
Everything I have done that is strictly for the working copywriters out there looking to make a reliable income by making their processes smoother and more streamlined.
Use it to complete client projects.
Use it to pitch new projects to existing clients.
Use it to create materials to promote yourself as a copywriter of skill and renown.
To sign up for yourself, it’s ONLY $50 a month.
If you get it now, it will always cost only $50 for you even though I may well raise the price in not too long.
How to get it?
Use the link in the first below. That’s it. Instant access. If you can use this, grab it up! Or else, if it’s not for you, no biggie.
Thank you, love you!
USE THIS LINK TO SUBSCRIBE TO THE CULT COPY TOOLKIT: https://cultofcopy.com/gettoolkit