“A wide screen just makes a bad film twice as bad.” – Samuel Goldwyn, Born Aug. 17, 1882. Are you getting too caught up in the details of your project? The little things. Tripping over word selection. Alliterative names. Logo design. Etc. If you are even thinking about that stuff before the core […]
The Emperor Doesn’t Need New Clothes if He Is Buff and Badass Read More »
“I do a lot of things for effect, which is not to say I am superficial, but that I know how to put ideas across.” – Sebastian Horsley, Born Aug. 8, 1962. Our job is to put ideas across. And to that end, we need to be deliberate about our use of every possible aspect
On Presentation: Be Deliberate, Never Accidental Read More »
“Cover the canvas at the first go, then work at it until you see nothing more to add.” – Camille Pissarro, Born Jul. 10, 1830. This is also the way you should be doing client writing work. One of the reasons I did my client work from templates is so that I knew I could
A Method For Writing Copy Faster And Easier, Every Single Time Read More »
