Colin Theriot

Caring About Customers, And Showing It In Writing, Are Two Different Things

Ned Tanen

“If you really don’t care what an audience thinks, make a home movie and show it on your wall.” – Ned Tanen, Born Sep. 20, 1931. Maybe some kind of artist types can get away with not caring what an audience thinks of their work. But most artists care. And business people definitely should care. …

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Success Might Seem 1000 Miles Away, But How Many Miles Did You Walk Today?

Walter Elliot

“Perseverance is not a long race; it is many short races one after the other.” – Walter Elliot, Born Sep. 19, 1888. How do you eat an elephant? One bite at a time. If you have a massive project, which will take days (if not weeks) to accomplish, many people lack the organization and willpower …

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Why We Buy: To Forget We Will Die

Steven Pinker

“We’re living in primate heaven. We’re warm, dry, we’re not hungry, we don’t have fleas and ticks and infections. So why are we so miserable?” – Steven Pinker, Born Sep. 18, 1954. Why not, Steve? Because we are all damned with the inescapable knowledge of our own eventual demise. It’s a pants-shitting fear that constantly …

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Figure Out Who You Will Serve, And Then Satisfy Them (Fully and Repeatedly)

James Cash Penny

“A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.” – James Cash Penney, Born Sep. 16, 1875. Well, J. Cash, I think times have changed. Service is still key. But you no longer need to be concerned with serving “the public” at large. We …

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The Difference Between Worthless Information and Valuable Knowledge Is…

Sydney J. Harris

“The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.” – Sydney J. Harris, Born Sep. 14, 1917. A lot of people who market things on the internet care about having a “content strategy” as a way to draw prospective customers …

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How to Never Have to Come Up With Your Own Ideas of Stuff to Sell

Marie van Ebner-Escenbach

“If you have one good idea, people will lend you twenty.” – Marie von Ebner-Eschenbach, Born Sep. 13, 1830. One of the best things about operating via conversations with your audience is that you almost never need to be creative. Plant a seed, and people will grow it into a crop of their their troubles. …

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No Message Stands Alone – All Communication is CONVERSATION

Maurice Chevalier

“An artist carries on throughout his life a mysterious, uninterrupted conversation with his public.” – Maurice Chevalier, Born Sep. 12, 1888. A business has a conversation with the market, and with its prospects, and with its customers. That’s what marketing and advertising and selling IS: a conversation. Social media and Internet-based marketing in general has …

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How to Limit Yourself to Turn “Too Many Good Ideas” Into Actual Output

Vinoba Bhave

“The river flows at its own sweet will, but the flood is bound in the two banks. If it were not thus bound, its freedom would be wasted.” – Vinoba Bhave, Born Sep. 11, 1895. You’re creative. You’re smart. You’re talented. You’re skilled. So what? Who cares? What does that DO for anyone? You or …

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