“The great composer does not set to work because he is inspired, but becomes inspired because he is working.” – Ernest Newman, Born Nov. 30, 1868. If you keep meaning to write, but you don’t, because you can’t think of what to write… Stop being lame, you pickle. The muse isn’t going to bother dropping …
“Nothing is invented and perfected at the same time.” – John Ray, Born Nov. 29, 1627. Are you a perfectionist? Or maybe you’re a fiddler, just constantly tweaking and improving, but never publishing or launching? I feel you. Been there. Used to be that way myself. Oddly, it’s a holdover from having been to art …
Perfection Is The Opponent of Productivity, Publication, and Profit Read More »
“The true method of knowledge is experiment.” – William Blake, Born Nov. 28, 1757. Knowledge is power. Information, on the other hand, is worthless. Anyone can find information. Information is some shit you read, or heard, or saw. Some shit some guy told you, that he is repeating from some shit some guy told him. …
The Secret For Transmuting Worthless Information Into Valuable Knowledge You Can Sell Read More »
“My shoes are special shoes for discerning feet.” – Manolo Blahnik, Born Nov. 27, 1942. You want your customers to have a special relationship to your products, your offers, and you personally. That’s called branding – that relationship that exists beyond and outside the immediate benefits of the product. And the secret of doing this …
How Painting Your Bottom Red Can Make You Stand Apart Read More »
“I’m not going to talk about Picasso. I have done my duty to those memories. I have had a great career as an artist myself, you know. I’m not here just because I’ve spent time with Picasso.” – Françoise Gilot, Born Nov. 26, 1921. This is why you’ve got to toot your own horn, and …
How To Become Legendary: Betray Your Masters, Kill Your Gods Read More »
“Good lies need a leavening of truth to make them palatable.” – William McIlvanney. Born Nov. 25, 1936. People get upset when I compare marketers to liars. Or I talk about manipulation. And coercion. Your hands are already dirty! Just own it! It’s better! But I digress. Here is what you need to realize. Even …
Getting Good at Lying Makes You Better at Making Truth Believable. Read More »
“When a man is discontented with himself, it has one advantage – that it puts him into an excellent frame of mind for making a bargain.” – Laurence Sterne. Born Nov. 24, 1713. This is one of the big secrets right here. If you want your prospect to feel super good about buying, try making …
Application of Agitation Creates a Persuasion Situation Read More »
“All literature consists of whatever the writer thinks is cool. The reader will like the book to the degree that he agrees with the writer about what’s cool.” – Steven Brust, Born Nov. 23, 1955. This quote is either more authentic or more stupid, depending on whether you think that stupid hat Steven Brust wears …
Most Writing Is Lame Because The Writer Forgot To Make It Cool Read More »
“Let every man feel that he is the architect and builder of his own life, and that he proposes to make a success of it by working.” – Heber J. Grant, Born Nov. 22, 1856. Really, though. The key part here is “let every man feel” – whether they really are or not. Let people …
Make People Feel Like They Are In Charge, And They Will Obey… Read More »
“The instruction we find in books is like fire. We fetch it from our neighbours, kindle it at home, communicate it to others, and it becomes the property of all.” – Voltaire, Born Nov. 21, 1694. You don’t have to be an originator of ideas if you can be an effective communicator of ideas. Today …
Creation and Innovation Are Not the Only Way to Provide Value Read More »
