“The will is never free – it is always attached to an object, a purpose. It is simply the engine in the car – it can’t steer.” – Joyce Cary, Born Dec. 7, 1888. What we want to do is entice people to move in the direction we want them to. Right? It can be …
Harness the Buyer’s Will to the Drives Already Inside Them Read More »
“The want of education and moral training is the only real barrier that exists between the different classes of men.” – Susanna Moodie, Born Dec. 6, 1803. What is the difference between you and the expert at the top of your field? The difference between you, and who you want to strive to be? Is …
The Two Main Missing Ingredients You Need to Become Who You Want to Be Read More »
“What counts isn’t the frame, it’s what you put in it.” – Otto Preminger, Dec. 5, 1906. I used to do it, too. Get caught up in whatever the next trend is, and think my fortune would be made by following suit. Write an ebook. Start a membership site. Do a joint venture launch. Then …
The First Choice to Make Before You Buy Anything to Build Your Business Read More »
“Live your questions now, and perhaps even without knowing it, you will live along some distant day into your answers.” – Rainer Maria Rilke, Born Dec. 4, 1875. People who want to achieve a thing, who are not used to being achievers, often make a common mistake. They over-learn. And over-prepare. And over-plan. They think …
“He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense.” – Joseph Conrad, Born Dec. 3, 1857. This is why your work needs to read the way people speak. Because the mind’s ear …
The Written Word Makes Audible Music in the Mind of the Reader Read More »
“We are all, in a sense, experts on secrecy. From earliest childhood we feel its mystery and attraction. We know both the power it confers and the burden it imposes. We learn how it can delight, give breathing space and protect.” – Sissela Bok, Born Dec. 2, 1934. Information is practically worthless nowadays. What you …
Can You Keep This Simple Secret of Success: Simplicity IS the Secret… SHUSH! Read More »
“I’m not good at selling laptops. I’m good at selling ideas.” – Nicholas Negroponte, Born Dec. 1, 1943. If you want to sell a product, an object, a service, whatever – you may get caught up in trying to describe the features and benefits and advantages of that particular doodad. And that’s understandable. If you …
“The great composer does not set to work because he is inspired, but becomes inspired because he is working.” – Ernest Newman, Born Nov. 30, 1868. If you keep meaning to write, but you don’t, because you can’t think of what to write… Stop being lame, you pickle. The muse isn’t going to bother dropping …
“Nothing is invented and perfected at the same time.” – John Ray, Born Nov. 29, 1627. Are you a perfectionist? Or maybe you’re a fiddler, just constantly tweaking and improving, but never publishing or launching? I feel you. Been there. Used to be that way myself. Oddly, it’s a holdover from having been to art …
Perfection Is The Opponent of Productivity, Publication, and Profit Read More »
“The true method of knowledge is experiment.” – William Blake, Born Nov. 28, 1757. Knowledge is power. Information, on the other hand, is worthless. Anyone can find information. Information is some shit you read, or heard, or saw. Some shit some guy told you, that he is repeating from some shit some guy told him. …
The Secret For Transmuting Worthless Information Into Valuable Knowledge You Can Sell Read More »
