“An object imbued with intent – it has power, it’s treasure, we’re drawn to it. An object devoid of intent – it’s random, it’s imitative, it repels us. It’s like a piece of junk mail to be thrown away.” -John Hockenberry, Born Jun. 4, 1956. People seldom desire an object for the physical properties of […]
Stories Infect Anything They Touch With Value (If You Tell Them Right) Read More »
“Two important characteristics of maps should be noticed. A map is not the territory it represents, but, if correct, it has a similar structure to the territory, which accounts for its usefulness.” – Alfred Korzybski, Born Jun. 3, 1879. Consider that the human mind is basically a really detailed map of the universe you live
The Territory Is Not The Map (Except When It Is) Read More »
“No one can read with profit that which he cannot learn to read with pleasure.” – Thomas Hardy, Born Jun. 2, 1840. If you are someone trying to learn a thing for the purpose of improving yourself: don’t try to learn anything from someone boring. Don’t beat yourself up for not consuming and executing on
The Secret Tactic For Writing Engaging Work: Inside Read More »
“The model of ownership, in a society organized round mass consumption, is addiction.” – Christopher Lasch, Born Jun. 1, 1932. Our culture is pre-conditioned to pursue addictive consumption. If you don’t have young ones, watch some kids programming sometime and pay attention to the commercials. I’m not saying that’s bad. Consumerism is fine if you
Deadly Sins? Or Signals for Endlessly Profitable Niches? Read More »
“There are two ways of meeting difficulties: you alter the difficulties or you alter yourself meeting them.” – Phyllis Bottome, Born May 31, 1884. There is a sales lesson here. Whatever you sell, you need to think of it as a solution to a problem. What difficulties does it help the lucky buyer to overcome?
Two Ways to Position Any Solution for Easy Sale Read More »
