“The most perfect technique is that which is not noticed at all.” – Pablo Casals, Born Dec. 29, 1876 I’ve written to you here before about developing an appearance of effortlessness. It creates the perception of your mastery among your audience. Sort of like how a ballet dancer is actually straining intensely and using weightlifter […]
Why You Shouldn’t Make Your Work Seem Difficult or Complicated Read More »
“Men value things in three ways: as useful, as pleasant or sources of pleasure, and as excellent, or as intrinsically admirable or honorable.” – Mortimer Adler, Born Dec. 28, 1902. Let’s make today about practicality. We write to sell things. That’s our goal. Our duty. And to do that, we have to make people see
Shortcut to Creating a Perception of Value in Absolutely Any Piece of Information Read More »
“When it comes to snowing people, one effective technique is to get a whole bunch of verifiable facts right and then add one or two that are untrue.” – Daniel Levitin, Born Dec. 27, 1957. This is essentially what all sales pitches are. A mix of fact and lies. If it bothers you to call
The Secret to Tricking People Into Believing Lies? Lie, Obviously. Read More »
“Pretend you’re a southern sheriff. Or Mae West. Or Donald Duck. Buy a western hat and walk around the house like a cowboy. The point of all this, of course, is to draw yourself out of your accustomed groove.” – Steve Allen, Born Dec. 26, 1921. A lot of entrepreneurial, self-employed, freelancer types like us
“Dress For the Job You Want” Means a Different Thing to Professional Persuaders Read More »
“A movie and a stage show are two entirely different things. A picture, you can do anything you want. Change it, cut out a scene, put in a scene, take a scene out. They don’t do that on stage.” – Cabell “Cab” Calloway III, Born Dec. 25, 1907. Being able to PERFORM for your audience
A Secret to Portraying Mastery is the Confidence to Wing It. Read More »
