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You Have to Feel Bad Before I Can Help You Feel Good. You Have to Be Bored Before I Can Catch Your Eye.

Arthur Schopenhauer

“The two enemies of human happiness are pain and boredom.” – Arthur Schopenhauer, Born Feb. 22, 1788. It may seem like a shitty thing, to sit around plotting ways to make people unhappy with their current existence. But that is what we do for a living. We don’t describe products and services. That’s ditch work. […]

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Only Two Things Have Potentially Infinite Value: Art, and Information… (And Art IS a Kind of Information)

Jerry Saltz

“The price of a work of art has nothing to do with what the work of art is, can do, or is worth on an existential, alchemical level.” – Jerry Saltz, Born Feb. 19, 1951. Information is like art in this way, at least when it’s for sale. For example, imagine a piece of information

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Don’t Cut Away at What You Are – Slice Away What You Are NOT to Create a More Powerful Persona

Charles M. Schwab

“A man who trims himself to suit everybody will soon whittle himself away.” -Charles M. Schwab, Born Feb. 18, 1862. An offer that is for everyone excites no one. Product, service, or persona – it’s all the same. If you try to please everyone, you can only please each of them a little, and therefore,

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