“Comedy is the most palliative way to make a point. People are more willing to listen if they can laugh.” – Judy Gold, Born Nov. 15, 1962. This is one most people will dismiss, but they shouldn’t. Think of that kind of marketer/guru/whatever that people think is trashy or phony or arrogant, who is still
A Daily ____ Is The Bait That Brings Them Back Tomorrow Read More »
“Timing and arrogance are decisive factors in the successful use of talent.” – Marya Mannes, Born Nov. 14, 1904. Talent alone is no guarantee of success. There are plenty of broke ass nobodies with talent so abundant it’s oozing from their pores. You need to USE the talent you have in a way that lets
Another “Bad” Character Trait That You MUST Have to Succeed… Read More »
“A liar begins with making falsehood appear like truth, and ends with making truth itself appear like falsehood.” – William Shenstone, Born Nov. 13, 1714. If you’re reading this and the word “liar” makes you feel all squicky to the degree that you can’t stand it, you might not like this conversation. Because marketers are
Make Your Solution Feel Like a Life Preserver to a Drowning Swimmer Read More »
“Language is legislation, speech is its code. We do not see the power which is in speech because we forget that all speech is a classification, and that all classifications are oppressive.” – Roland Barthes, born Nov. 12, 1915 Something vital to keep in mind when you are a persuasive writer is this: You are
The Illusion of Choice is Beneficial Oppression Read More »
“The moment kids start to lie is the moment storytelling begins. They are talking about things they didn’t see. It’s amazing. It’s a wonderful moment. Parents should celebrate. ‘Hurray! My boy finally started to lie!’ All right! It calls for celebration.” – Kim Young-ha, Born Nov. 11, 1968 The basis of persuasion is storytelling. And
Persuasion Is Storytelling and Storytelling is Telling Lies Read More »
