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Do Not Fear to ACTIVELY Repel People Who Won’t Like You Anyway

Do Not Fear to ACTIVELY Repel People Who Won’t Like You Anyway

July 31, 2020 Colin Theriot 4 Comments

“When I was a young comic just starting out, I was very cautious, as I didn’t want to alienate people. George Carlin’s bravery became a benchmark. I became perfectly fine with alienating some people in the audience. That just comes with the territory.” – Paul Provenza, Born Jul. 31, 1957.⁣ ⁣ So you want to…
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influence, Positioning, Psychology, Quote

Build Your Fortune As You Build Your Business: Word by Word

Build Your Fortune As You Build Your Business: Word by Word

July 30, 2020 Colin Theriot 1 Comment

“Nothing is particularly hard if you divide it into small jobs.” – Henry Ford, Born Jul. 30, 1863. Everyone knows this. It seems like something Ford would have said as a throwaway, knowing he pioneered assembly line manufacturing. But don’t let this one slide by without considering it. Every big, ambitious project that you want…
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Positioning, Productivity, Quote, Success, Writing

Anyone Can Write, But *WRITERS* Finish What They Start

Anyone Can Write, But *WRITERS* Finish What They Start

July 29, 2020 Colin Theriot 3 Comments

”Ideas are not – ideas come at me all the time; it’s just the way I’m wired. It’s just a matter of focusing it in and figuring out what to do with that.” – Gail Simone, Born Jul. 29, 1974. Everyone has ideas. So what? Dime a dozen. Dime a MILLION. Who cares about your…
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Mindset, Productivity, Quote, Success

When You Focus on the Work, The Simplest Tools and Tactics Serve Best

When You Focus on the Work, The Simplest Tools and Tactics Serve Best

July 28, 2020 Colin Theriot No Comments

“A determined soul will do more with a rusty monkey wrench than a loafer will accomplish with all the tools in a machine shop.” – Robert Hughes, Born Jul. 28, 1938. Ah, the monkey wrench. A large, solidly made tool – that can repair big machines… Or if deliberately tossed into a running machine, wreck…
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Mindset, Productivity, Quote, Success

A Random Encounter with the SECRET of Winning the “Game”

A Random Encounter with the SECRET of Winning the “Game”

July 27, 2020 Colin Theriot 1 Comment

“The secret we should never let the gamemasters know is that they don’t need any rules.” – Gary Gygax, Born Jul. 27, 1938. Business is like this and art is like this: Just like a game. Role playing games in particular have a strong metaphorical correlation with the info-marketing guru-type professional internet celebrity “industry”. There…
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Mindset, Positioning, Psychology, Quote, Success

When Can a Non-Response Can Be Taken as a “NO”? (Almost Never)

When Can a Non-Response Can Be Taken as a “NO”? (Almost Never)

July 26, 2020 Colin Theriot No Comments

“The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw, Born Jul. 26, 1856. The guy who gave me a career in copy (Andy Jenkins, RIP) was a big fan of this quote, and he used it a lot when I worked for him. Mostly in a…
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Positioning, Productivity, Quote, Success

How to Obligate *Willing* Reciprocity in Potential Prospects

How to Obligate *Willing* Reciprocity in Potential Prospects

July 25, 2020 Colin Theriot 5 Comments

“There is sublime thieving in all giving. Someone gives us all he has and we are his.” – Eric Hoffer, Born Jul. 25, 1902. Cialdini called this the “Law of Reciprocity”, triggered when you do a favor for someone unbidden. They then feel a strong obligation to return the favor. We don’t like being forced…
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influence, Persuasion, Psychology, Quote, Selling

How to Pull Apart Any Product to Describe it Desirably

How to Pull Apart Any Product to Describe it Desirably

July 24, 2020 Colin Theriot 4 Comments

“Joys divided are increased.” – Josiah Gilbert Holland, Born Jul. 24, 1819. If you want to make any offer of anything seem more appealing to whoever it is you’re offering it to… Start slicing it up. Every distinct piece of it is a separate component with its own intrinsic and inherent value. If you were…
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Advertising, Persuasion, Positioning, Psychology, Quote

Creation Is Only Part One of the Process of Producing Quality Work

Creation Is Only Part One of the Process of Producing Quality Work

July 23, 2020 Colin Theriot 3 Comments

“A good story cannot be devised; it has to be distilled.” – Raymond Chandler, Born Jul. 23, 1888. How many people think writers know exactly what they are going to write before it starts coming out of their fingers? We don’t. It would be boring if we did. Sure, you research and plan loosely. But…
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Mindset, Positioning, Productivity, Quote, Writing

On Creating the Illusion of Two-Way Conversation, and Why It’s Valuable

On Creating the Illusion of Two-Way Conversation, and Why It’s Valuable

July 22, 2020 Colin Theriot 1 Comment

“Listening is a magnetic and strange thing, a creative force. The friends who listen to us are the ones we move toward. When we are listened to, it creates us, makes us unfold and expand.” – Karl A. Menninger, Born Jul. 22, 1893. Wouldn’t it be nice if we, as writers could listen to our…
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influence, Persuasion, Psychology, Quote, Writing

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