Colin Theriot

Admission of Luck Makes Success Seem Attainable to Those Who Would Buy Advice From You

By / March 31, 2022
John Jakes

“No writer should minimize the factor that affects everyone, but is beyond control: luck.” – John Jakes, Born Mar. 31, 1932. A positioning secret which probably seems counterintuitive to many, is to admit that your success is due in large part to luck. And I don’t mean like a gambler’s cocky bragging about how you’re …

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Worried About Your Work? Here’s Whose Opinions Really Matter…

By / March 29, 2022
Michael Winterbottom

“When people approach me about my films it is usually to tell me how much they hate them.” – Michael Winterbottom, Born Mar. 29, 1961. Any time you create anything, there are some people who seem to just want to tear it down because it exists. Because you bothered to try. I’m talking about haters. …

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Guessing Right Makes You a “Guru” (And So Does Guessing Wrong…)

By / March 28, 2022
Frank A. Clark

“A leading authority is anyone who has guessed right more than once.” – Frank A. Clark, Born Mar. 28, 1860. Frank here probably meant it as an admonishment for trusting self-described authorities. But you know me, I never let appropriate context get in the way of making the point I want to make… If you …

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The Copy “Fandom” is Fun for Some, But Never Necessary for Success

By / March 27, 2022
Quentin Tarantino

“If you just love movies enough, you can make a good one.” – Quentin Tarantino, Born Mar. 27, 1963. Some people love copy. They fetishize it as an object, and treat the “copywriting industry” like a religion. For people like that, the goal is to have written “good” copy, so deemed by their peers – …

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