“A lie told often enough becomes the truth.” – Vladimir Ilyich Ulyanov (Lenin), Born Apr. 22, 1870. This is a statement that sounds sinister because of how specific it is. If you make it as general as it is in reality, it’s not so evil-seeming. Anything repeated often enough will eventually be believed, not just […]
Repetition is the Mission… Repetition is the Mission… Repetition is the Mission… Read More »
“The purpose of narrative is to present us with complexity and ambiguity.” – Scott Turow, Born Apr. 12, 1949. Scott writes fiction, unlike us. But his point holds, because we DO use complexity and ambiguity. The purpose of narrative in copy is to give COMPLEXITY to the problem the prospect is facing. We give it
The Difference Between Fiction and Copy is in Where You Put the Confusion… Read More »
“For each letter received from a creditor, write fifty lines on an extraterrestrial subject and you will be saved.” – Charles Baudelaire, Born Apr. 9, 1821. Practical advice there – shockingly from a POET, no less. Poetry being the most useless kind of writing. But even in Baudelaire’s time, he knew that if you’re going
If You Want to Get Paid to Write, Write Where the Money Is Read More »
