“Sometimes you have to lie. One often has to distort a thing to catch its true spirit.” – Robert J. Flaherty, Born Feb. 16, 1884. Consider a poem, which often describes reality with a refined and elegant metaphor – one that reveals a deep but unobservable truth about a given thing. But despite the bard’s […]
“Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does.” – Cyrus McCormick, Born Feb. 15, 1809. Here is the revolutionary change in the nature of advertising as we begin to really get into
How to “Advertise” in the “Future” (Because Advertising is Dead, Ain’t You Heard?) Read More »
“To kill an error is as good a service as, and sometimes even better than, the establishing of a new truth or fact.” – Charles Darwin, Born Feb. 12, 1902. That’s true, Charlie. It’s not just as good or better. It’s way easier, too. To know what is wrong in the world of your prospect
What Most Copywriters Don’t Know: When to Shut Up, and What NOT to Say Read More »
