Fatal Copy Flaw: Too Much Lemonade. Not Enough Poison.
“At my lemonade stand I used to give the first glass away free and charge five dollars for the second glass. The refill contained the antidote.” – Emo Philips, Born Feb. 7, 1956. Selling is a two stage process, generally speaking. First you sell the customer on your interpretation of their problem. Like so, elaborating […]
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