“The purpose of narrative is to present us with complexity and ambiguity.” – Scott Turow, Born Apr. 12, 1949. Scott writes fiction, unlike us. But his point holds, because we DO use complexity and ambiguity. The purpose of narrative in copy is to give COMPLEXITY to the problem the prospect is facing. We give it […]
The Difference Between Fiction and Copy is in Where You Put the Confusion… Read More »
“For each letter received from a creditor, write fifty lines on an extraterrestrial subject and you will be saved.” – Charles Baudelaire, Born Apr. 9, 1821. Practical advice there – shockingly from a POET, no less. Poetry being the most useless kind of writing. But even in Baudelaire’s time, he knew that if you’re going
If You Want to Get Paid to Write, Write Where the Money Is Read More »
“It is still not enough for language to have clarity and content… it must also have a goal and an imperative. Otherwise from language we descend to chatter, from chatter to babble and from babble to confusion.” – Rene Daumal, Born Mar. 16, 1908. This is especially true for us. Persuaders, I mean. If there
What is “Copy” and How to Write It Gooder. Goodest. Most Gooder. Read More »
