“Propaganda requires a permanent network of communication so that it can systematically stifle reflection with emotive or utopian slogans. Its pace is usually fast.” – John Berger, Born Nov. 5, 1936. To me, this speaks to the necessity of frequent messages to to one’s audience. And also to the fact that a moment of quiet […]
Propaganda Works Because It’s Consistent (Advertising, Too.) Read More »
“In the country of the blind the one eyed man is king.” – Desiderius Erasmus, Born Oct. 28, 1466. One of the eternal worries of most freelancers is what they call “impostor syndrome”. It’s the deep seated fear that you’re a phony. That you’ll get called out as a fraud. That you’re not worth what
Expertise Is Relative and You Should Aim Your Work Accordingly Read More »
“In the factory we make cosmetics; in the drugstore we sell hope.” – Charles Revson, Born Oct. 11, 1906. This is something to remember for all you would-be copywriters out there. The product is the product. It has features and aspects and components. Even a digital product has a page count or a domain name
This One Word Describes The Only Thing Worth “Selling” (No Matter What Your Product Is…) Read More »
