Advertising

This One Word Describes The Only Thing Worth “Selling” (No Matter What Your Product Is…)

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Charles Revson

“In the factory we make cosmetics; in the drugstore we sell hope.” – Charles Revson, Born Oct. 11, 1906. This is something to remember for all you would-be copywriters out there. The product is the product. It has features and aspects and components. Even a digital product has a page count or a domain name […]

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Caring About Customers, And Showing It In Writing, Are Two Different Things

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Ned Tanen

“If you really don’t care what an audience thinks, make a home movie and show it on your wall.” – Ned Tanen, Born Sep. 20, 1931. Maybe some kind of artist types can get away with not caring what an audience thinks of their work. But most artists care. And business people definitely should care.

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No Message Stands Alone – All Communication is CONVERSATION

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Maurice Chevalier

“An artist carries on throughout his life a mysterious, uninterrupted conversation with his public.” – Maurice Chevalier, Born Sep. 12, 1888. A business has a conversation with the market, and with its prospects, and with its customers. That’s what marketing and advertising and selling IS: a conversation. Social media and Internet-based marketing in general has

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