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The Profitable Cliffhanger – How to Serialize Your Selling

The Profitable Cliffhanger – How to Serialize Your Selling

March 9, 2020 Colin Theriot No Comments

“Nobody reads a mystery to get to the middle. They read it to get to the end. If it’s a letdown, they won’t buy anymore. The first page sells that book. The last page sells your next book.” – Mickey Spillane, Born Mar. 9, 1918. Spillane never wrote “literature” like the kind professors value. Unless…
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Advertising, Psychology, Quote, Selling

Ads That Seem Like Ads Are Not Good Ads.  Learn To Sell With Persuasive “Content” That Prospects Love

Ads That Seem Like Ads Are Not Good Ads. Learn To Sell With Persuasive “Content” That Prospects Love

March 7, 2020 Colin Theriot No Comments

“The public doesn’t particularly care for advertisements.” – John C. Malone, Born Mar. 7, 1941. They don’t. It’s true. Unless it’s the Super Bowl, normal people don’t really want to be subjected to ads. For some marketers, they try to solve this problem by having a certain ratio of content to ads. 22 minutes of…
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Advertising, Positioning, Quote, Selling

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