Mindset

A Secret to Portraying Mastery is the Confidence to Wing It.

By Colin Theriot / December 25, 2023

“A movie and a stage show are two entirely different things. A picture, you can do anything you want. Change it, cut out a scene, put in a scene, take a scene out. They don’t do that on stage.” – Cabell “Cab” Calloway III, Born Dec. 25, 1907. Being able to PERFORM for your audience […]

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A Funny Sign You Saw Is Not Good Copy

By Colin Theriot / December 22, 2023

“We have too many high-sounding words, and too few actions that correspond with them.” – Abigail Adams, Born Dec. 22, 1744. In our line of work, it can be easy to be attracted to other ads that are clever, or funny. We envy the creativity of their writers and conceivers. We mentally (or even physically)

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