Mindset

When Your Persona Is Your Product, You Must Give It a Flavor No One Else Has

Don Rickles

“When you stand alone and sell yourself, you can’t please everyone. But when you’re different, you can last.” – Don Rickles, Born May 8, 1926. There is no flavor that every tongue will find appealing. Hell, not even every taste bud on the same tongue will like every flavor it touches. But there are flavors

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