Mindset

Show Prospects What You Stand Against, and They Presume You Stand For Them

John Shelby Spong

“I learned early in life that you get places by having the right enemies.” – John Shelby Spong, Born Jun. 16, 1931. Who or what do you hate? What will you absolutely not stand for? What are you sick of? What grinds your gears? What gets your goat? What gags your giraffe?… Not in general, …

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Turn Your Pitch Into Gossip, and People Lean in Closely

Mona Simpson

“Gossip is essentially storytelling: storytelling about people whom we know.” – Mona Simpson, Born Jun. 14, 1957. I think gossip – as a tone – is an under-appreciated angle when it comes to persuasion and influence. *leans in to closer* Listen… Gossip isn’t just a story about people we know – it can be the …

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