“When you stand alone and sell yourself, you can’t please everyone. But when you’re different, you can last.” – Don Rickles, Born May 8, 1926. There is no flavor that every tongue will find appealing. Hell, not even every taste bud on the same tongue will like every flavor it touches. But there are flavors… Read More →
Don’t Sell Objects – Sell Results, Outcomes – Sell THE FUTURE
“When you sell a man a book, you don’t sell him 12 ounces of paper and ink and glue – you sell him a whole new life.” – Christopher Morley, Born May 5, 1890. And so it goes with everything. You aren’t selling the action you want the mark to take. Whether it’s buying, subscribing,… Read More →
Future Possible Problems Aren’t Real – Only Present Problems Deserve Attention
“Everyone who achieves success in a great venture, solves each problem as they came to it.” – W. Clement Stone, Born May 4, 1902. Generally, Stone is full of shit. But this is a good quote, and true to boot. Preparation is good, but it will not remain intact in the face of executing those… Read More →
Stick it Out, Take it Further, and Discover Something Worth Selling to Other Seekers
“A hero is one who knows how to hang on one minute longer.” – Georg Philipp Friedrich Freiherr von Hardenber (aka Novalis), Born May 2, 1772. There is a lot of talk in our line of work of becoming an authority figure in a market – a recognized expert. And this quote speaks to the… Read More →
Complexity is the Adversary of Actualizing Your Productive Potential (So Simplify, Silly!)
“Simplicity is the ultimate sophistication.” – Leonardo da Vinci, Born Apr. 15, 1452. Y’all are making shit too complicated. Drowning in options and possibilities? Start slapping some arbitrary limitations on yourself and see what you come up with. Innovation and elegance come from making the best solution out of what you have at hand. So… Read More →
Inside: Conquer Procrastination and Indecision Forever (The Lazy Way)
“Indecision and delays are the parents of failure.” – George Canning, Born Apr. 11, 1770. Do you have these problems? Procrastination? Overanalyzing? Thinking too much? Over-planning? Inability to just get started on your grand plans and possibilities? It all boils down to what old George is saying. Indecision, and delay. If you can’t decide WHAT… Read More →
Your Style Is Discovered Through Copying Others and Throwing Out What Doesn’t Work For You
“If you’re too big to fit into fashion, then you just have to do your own fashion.” – Vivienne Westwood, Born Apr. 8, 1941. When I first went freelance and was trying to figure out this whole guruhood-as-a-business-model thing, I had a worry. What is going to be my “thing”? What is going to be… Read More →
The Secret of Creating Unique Material for Products, Content, Whatever, Etc…
“You don’t know what people are looking for. What you know is what you feel like might be missing.” – Pharrell Williams, Born Apr. 5, 1973. Here is one that people always struggle with. What do I write about? Here’s what. What’s missing from the content your market is reading? Write about that. Are we… Read More →
Emergent Challenges Aren’t Obstacles, But Opportunities to Make Better Work
“An artist never works under ideal conditions. If they existed, his work wouldn’t exist, for the artist doesn’t live in a vacuum. Some sort of pressure must exist. The artist exists because the world is not perfect. Art would be useless if the world were perfect, as man wouldn’t look for harmony but would simply… Read More →
Worried About Your Work? Here’s Whose Opinions Really Matter…
“When people approach me about my films it is usually to tell me how much they hate them.” – Michael Winterbottom, Born Mar. 29, 1961. Any time you create anything, there are some people who seem to just want to tear it down because it exists. Because you bothered to try. I’m talking about haters…. Read More →
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