“All of my favorite creators started with zero… So you’ve got to make that first video. It’s not going to be your best, but you will learn as you go.” – Tyler Oakley, Born Mar. 22, 1989. Q. How do I get started writing copy? Just start. Q. What do I need to read to …
How to Start Being a Copywriter: Start Writing Some Copy… Now Read More »
“Any activity becomes creative when the doer cares about doing it right or better.” – John Updike, Born Mar. 18, 1932. A lot of writers worry too much about creativity, and not enough about consistency of output. If that’s you, let’s talk about manipulating your mind out of making that mistake, shall we? Creativity is …
Creativity Comes to Life When You Feed it Something to Improve Read More »
“Technique is what you fall back on when you run out of inspiration.” – Rudolf Nureyev, Born Mar. 17, 1938. “I don’t have a good idea.” Shut up. Write anyway. “I don’t have anything to say.” Stop it. Write something anyway. “It didn’t come out the way I wanted.” Fuck you, publish it anyway. We …
Discipline and Foundations are What You Build On (Because You Can’t Build On Nothing) Read More »
“The questions don’t do the damage. Only the answers do.” – Sam Donaldson, Born Mar. 11, 1934. In Sam’s field of journalism, that can be true. A probing question that gets an answer from a prominent figure is often revealing in a way the answerer may not have meant. And often, it can be damaging …
Know the Answers Your Reader Won’t Think to Ask For Read More »
“I’ve found that prayers work best when you have big players.” – Knute Rockne, Born Mar. 4, 1888. Let me teach you how to never lose again. Let me teach you how to always come out ahead. It’s called “contingency” and it’s this lazy man’s road to riches. Every single thing you do successfully CAN …
Contingency Plans Multiply Your Profits (With No Extra Work) Read More »
“A vision of truth which does not call upon us to get out of our armchair – why, this is the desideratum of mankind.” – John Jay Chapman, Born Mar. 2, 1862. I know two things for sure. 1. You just learned a new word. 2. J.J. made a true statement above. Everyone has a …
What People Want: Wisdom at No Cost; Truth Without Sacrifice… Read More »
“The darkest hour in any man’s life is when he sits down to plan how to get money without earning it.” – Horace Greeley, Born Feb. 3, 1811. Darkest hour, Horace? Money is an unnatural man-made invention. What about it should make one need to EARN it? As though it must be deserved before being …
You Don’t Need to “Earn” Money. It’s Just Paper and Imagination. Read More »
“Superhuman effort isn’t worth a damn unless it achieves results.” – Ernest Shackleton, Born Feb. 2, 1874. Hustle. Grind. Wake up early. Stay up late. Eat your dreams and shit success. Lots of overachievers say fuckery like that. The thing is, the best you’ve got to give won’t get you jack if you’re not doing …
“Life is a corrupting process from the time a child learns to play his mother off against his father in the politics of when to go to bed; he who fears corruption fears life.” – Saul Alinsky, Born Jan. 30, 1909. A lot of advertising writers talk some bullshit like “I use persuasion, not manipulation” …
Come Get Corrupted With Me And Let’s Get Rich (While Helping People) Read More »
“I’m 48 years old, not a kid anymore by any definition, but here is a universal truth that every adult at some point will realize: We are all always 17 years old, waiting for our lives to begin.” – Harlan Coben, Born Jan. 4, 1962. You can write pretty persuasively for people of any age …
