Mindset

This Is the Perfect Day to Decide to Start Showing Up Every Day

Elizabeth Arden

“Repetition makes reputation and reputation makes customers.” – Elizabeth Arden, Born Dec. 31, 1878. This is 100% true. Many people may read this and nod, and yet still struggle with it. They’ll struggle both with achieving it, and with understanding the success of others who you feel are inferior to your own bad self. Here …

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Why You Shouldn’t Make Your Work Seem Difficult or Complicated

Pablo Casals

“The most perfect technique is that which is not noticed at all.” – Pablo Casals, Born Dec. 29, 1876 I’ve written to you here before about developing an appearance of effortlessness. It creates the perception of your mastery among your audience. Sort of like how a ballet dancer is actually straining intensely and using weightlifter …

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“Dress For the Job You Want” Means a Different Thing to Professional Persuaders

Steve Allen

“Pretend you’re a southern sheriff. Or Mae West. Or Donald Duck. Buy a western hat and walk around the house like a cowboy. The point of all this, of course, is to draw yourself out of your accustomed groove.” – Steve Allen, Born Dec. 26, 1921. A lot of entrepreneurial, self-employed, freelancer types like us …

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Through Working, We Discover Deep Questions People Will Pay Us to Answer

Susanne Langer

“If we would have new knowledge, we must get a whole world of new questions.” – Susanne Langer, Born Dec. 20, 1895. In groups I run about copywriting, a lot of newbies ask the exact same questions. How do I start? What books do I need to read? Is this course I found any good? …

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