“I’m 48 years old, not a kid anymore by any definition, but here is a universal truth that every adult at some point will realize: We are all always 17 years old, waiting for our lives to begin.” – Harlan Coben, Born Jan. 4, 1962. You can write pretty persuasively for people of any age… Read More →
Second Prize is Still a Prize
“If at first you don’t succeed, find out if the loser gets anything.” – William Lyon Phelps, Born Jan. 2, 1865. Finding success as a slacker has had a lot to do with figuring out how to plan things so that even if I don’t get the “Plan A” result, there is still a “Plan… Read More →
The Two Main Missing Ingredients You Need to Become Who You Want to Be
“The want of education and moral training is the only real barrier that exists between the different classes of men.” – Susanna Moodie, Born Dec. 6, 1803. What is the difference between you and the expert at the top of your field? The difference between you, and who you want to strive to be? Is… Read More →
The First Choice to Make Before You Buy Anything to Build Your Business
“What counts isn’t the frame, it’s what you put in it.” – Otto Preminger, Dec. 5, 1906. I used to do it, too. Get caught up in whatever the next trend is, and think my fortune would be made by following suit. Write an ebook. Start a membership site. Do a joint venture launch. Then… Read More →
Winning Big Is Easier If You Rack Up Small Wins First
“Listen, if you don’t talk big game, you never get anywhere. If you don’t think big, you don’t get big. Some people call it egotistical, some people call it high hopes, some people call it confidence. It’s all in how you want to dissect it.” – Robert Van Winkle, aka Vanilla Ice, Born Oct. 31,… Read More →
The Difference Between Being Somebody And Nobody is Only Which Way You Choose to Face
“People ask me how far I’ve come. And I tell them twelve feet: from the audience to the stage.” – David Lee Roth, Born Oct. 10, 1954. This one is for the little baby gurus out there. The people who want to become a “somebody” in their field, turn their experience and knowledge into content… Read More →
Decide What You Want To Be and Then Tell Everyone All the Time
“In America, the race goes to the loud, the solemn, the hustler. If you think you’re a great writer, you must say that you are.” – Gore Vidal, Born Oct. 3, 1925. If you write copy for a living, this is something you should know. The people hiring you don’t know if your copy is… Read More →
Avoid Idiots In Your Business and Life By Earning the Power of “No”
“I never invite idiots to my house.” – Elizabeth Montagu, Born Oct. 2, 1718. I’m not saying they don’t squeak in from time to time, but I try to run this “cult” community of ours as an idiot-free environment. And I’ve tried to create products and content at my own level, rather than aiming at… Read More →
Writing Even Your Brain Farts Down Will Change Your Life
“For my stand-up, I always have my notebook with me and if something strikes me, I’ll write it down.” – Janeane Garofalo, Born Sep. 28, 1964. Some of these essays go for deep, profound quotations. But this one is just a great, compact piece of professional advice that will have a PROFOUND impact on your… Read More →
It’s Easy to Stand Out When Everyone Else is a Copycat of Some Long-Dead “Guru”
“Is it not dangerous to have students study together for years, copying the same models and approximately the same path?” – Theodore Gericault, Born Sep. 26, 1791. People who study marketing WITHOUT doing much ACTUAL marketing will all learn the same way. They read the same books. They copy the same winning ads. They learn… Read More →