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People Are Seventeen Forever on the Inside

People Are Seventeen Forever on the Inside

January 4, 2021 Colin Theriot No Comments

“I’m 48 years old, not a kid anymore by any definition, but here is a universal truth that every adult at some point will realize: We are all always 17 years old, waiting for our lives to begin.” – Harlan Coben, Born Jan. 4, 1962. You can write pretty persuasively for people of any age…
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Mindset, Persuasion, Psychology, Quote

Second Prize is Still a Prize

Second Prize is Still a Prize

January 2, 2021 Colin Theriot No Comments

“If at first you don’t succeed, find out if the loser gets anything.” – William Lyon Phelps, Born Jan. 2, 1865. Finding success as a slacker has had a lot to do with figuring out how to plan things so that even if I don’t get the “Plan A” result, there is still a “Plan…
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Mindset, Productivity, Quote, Success

This Is the Perfect Day to Decide to Start Showing Up Every Day

This Is the Perfect Day to Decide to Start Showing Up Every Day

December 31, 2020 Colin Theriot No Comments

“Repetition makes reputation and reputation makes customers.” – Elizabeth Arden, Born Dec. 31, 1878. This is 100% true. Many people may read this and nod, and yet still struggle with it. They’ll struggle both with achieving it, and with understanding the success of others who you feel are inferior to your own bad self. Here…
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influence, Mindset, Productivity, Quote, Success

Make People Excited Enough to Cheer BEFORE You Even Deliver

Make People Excited Enough to Cheer BEFORE You Even Deliver

December 30, 2020 Colin Theriot No Comments

“I thank you in advance for the great round of applause I’m about to get.” – Ellas “Bo Diddley” McDaniels, Born Dec. 30, 1928. Today I want to talk to you about two ways that this idea of “confidence in advance” will work to your advantage personally, and two ways that it will benefit your…
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influence, Mindset, Positioning, Quote

Why You Shouldn’t Make Your Work Seem Difficult or Complicated

Why You Shouldn’t Make Your Work Seem Difficult or Complicated

December 29, 2020 Colin Theriot No Comments

“The most perfect technique is that which is not noticed at all.” – Pablo Casals, Born Dec. 29, 1876 I’ve written to you here before about developing an appearance of effortlessness. It creates the perception of your mastery among your audience. Sort of like how a ballet dancer is actually straining intensely and using weightlifter…
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influence, Mindset, Positioning, Quote

“Dress For the Job You Want” Means a Different Thing to Professional Persuaders

“Dress For the Job You Want” Means a Different Thing to Professional Persuaders

December 26, 2020 Colin Theriot No Comments

“Pretend you’re a southern sheriff. Or Mae West. Or Donald Duck. Buy a western hat and walk around the house like a cowboy. The point of all this, of course, is to draw yourself out of your accustomed groove.” – Steve Allen, Born Dec. 26, 1921. A lot of entrepreneurial, self-employed, freelancer types like us…
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Mindset, Productivity, Quote, Writing

A Secret to Portraying Mastery is the Confidence to Wing It.

A Secret to Portraying Mastery is the Confidence to Wing It.

December 25, 2020 Colin Theriot No Comments

“A movie and a stage show are two entirely different things. A picture, you can do anything you want. Change it, cut out a scene, put in a scene, take a scene out. They don’t do that on stage.” – Cabell “Cab” Calloway III, Born Dec. 25, 1907. Being able to PERFORM for your audience…
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Mindset, Positioning, Psychology, Quote

A Funny Sign You Saw Is Not Good Copy

A Funny Sign You Saw Is Not Good Copy

December 22, 2020 Colin Theriot 1 Comment

“We have too many high-sounding words, and too few actions that correspond with them.” – Abigail Adams, Born Dec. 22, 1744. In our line of work, it can be easy to be attracted to other ads that are clever, or funny. We envy the creativity of their writers and conceivers. We mentally (or even physically)…
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influence, Mindset, Persuasion, Psychology, Quote, Selling, Writing

Through Working, We Discover Deep Questions People Will Pay Us to Answer

Through Working, We Discover Deep Questions People Will Pay Us to Answer

December 20, 2020 Colin Theriot No Comments

“If we would have new knowledge, we must get a whole world of new questions.” – Susanne Langer, Born Dec. 20, 1895. In groups I run about copywriting, a lot of newbies ask the exact same questions. How do I start? What books do I need to read? Is this course I found any good?…
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Mindset, Productivity, Quote, Success

To Become a Guru, You Must Nail This Change

To Become a Guru, You Must Nail This Change

December 19, 2020 Colin Theriot No Comments

“The fame of heroes owes little to the extent of their conquests and all to the success of the tributes paid to them.” – Jean Genet, Born Dec. 19, 1910. Let’s talk about idols. Idolization. Idolatry. Let’s talk about you in that role. It’s yours if you want it. But most people don’t understand how…
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influence, Mindset, Positioning, Quote

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