Mindset

The Secret of Creating Unique Material for Products, Content, Whatever, Etc…

Pharrell Williams

“You don’t know what people are looking for. What you know is what you feel like might be missing.” – Pharrell Williams, Born Apr. 5, 1973. Here is one that people always struggle with. Folks like us know we want to gather an audience, but we don’t know what will attract them, and what will […]

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Emergent Challenges Aren’t Obstacles, But Opportunities to Make Better Work

Andrei Tarkovsky

“An artist never works under ideal conditions. If they existed, his work wouldn’t exist, for the artist doesn’t live in a vacuum. Some sort of pressure must exist. The artist exists because the world is not perfect. Art would be useless if the world were perfect, as man wouldn’t look for harmony but would simply

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