Persuasion

Guess What People Are Thinking, and They’ll Mistske You For Their Own Mind.

Robert Peel

“Public opinion is a compound of folly, weakness, prejudice, wrong feeling, right feeling, obstinacy, and newspaper paragraphs.” – Robert Peel, Born Feb. 5, 1778. Some other famous advertising writer guy once said that persuading people was about entering into the conversation happening inside their own mind. But you don’t need to be a mind-reader to …

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Capture Attention, Embed Memories, Make Money. How? Curiosity!

Richard Whately

“Curiosity is as much the parent of attention, as attention is of memory.” – Richard Whately, Born Feb. 1, 1787. This is the formula. You want people to remember you after they consume your messaging. Unless they stick around to consume more, or buy something to take home, you want to linger in their consciousness. …

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If You Don’t Care About Your Thing The MOST, No One Else Will Care At All.

John Lydon

“I’m not here for your amusement. You’re here for mine.” – John Lydon, Born Jan. 31, 1956. It’s a very important attitude to have toward your audience and your chosen topic as a writer. Though most people would get this backwards. “You’re here for the customer! The customer is always right! The customer is king!” …

If You Don’t Care About Your Thing The MOST, No One Else Will Care At All. Read More »

Come Get Corrupted With Me And Let’s Get Rich (While Helping People)

Saul Alinsky

“Life is a corrupting process from the time a child learns to play his mother off against his father in the politics of when to go to bed; he who fears corruption fears life.” – Saul Alinsky, Born Jan. 30, 1909. A lot of advertising writers talk some bullshit like “I use persuasion, not manipulation” …

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