“All the best stories are but one story in reality – the story of escape. It is the only thing which interests us all and at all times, how to escape.” – A. C. Benson, Born Apr. 24, 1862. We tell stories. Stories about the reader. Stories they haven’t heard about themselves yet. The ending […]
Escapism Motivates: Where Will You Go When You Get Away From Here? Read More »
“If I could find anything blacker than black, I’d use it.” – J. M. W. Turner, Born Apr. 23, 1775. This one isn’t about the content of the quote, but more about the implications of it. Turner couldn’t find paint that was any blacker than the paints he used. He could never actually accurately show
Programming Imaginations With Impossible Imagery is the New Black Read More »
“A lie told often enough becomes the truth.” – Vladimir Ilyich Ulyanov (Lenin), Born Apr. 22, 1870. This is a statement that sounds sinister because of how specific it is. If you make it as general as it is in reality, it’s not so evil-seeming. Anything repeated often enough will eventually be believed, not just
Repetition is the Mission… Repetition is the Mission… Repetition is the Mission… Read More »
“For to tempt and to be tempted are things very nearly allied – whenever feeling has anything to do in the matter, no sooner is it excited than we have already gone vastly farther than we are aware of.” – Yekaterina Alexeyevna, Born Apr. 21, 1729. If persuasion is a fishing pole, emotion is the
The Art of Sinking Your Persuasive Fishhook Right in Your Prospect’s Face Read More »
“A man always has two reasons for doing anything: a good reason and the real reason.” – J. P. Morgan, Born Apr. 17, 1837. Morgan was talking about parsing the reasoning behind the market moves his competition were making. But we are going to approach it backwards. If you want to persuade and influence people
The Real Reason People Do What They Do (And How To Use It Against Them) Read More »
