Persuasion

People Want to Be “Discovered” So Promise To Make Your Prospect Into A Star

Jerome Charyn

“We’re the country of movie stars because the stars, like ourselves, represent a kind of extended infantilism, beauties waiting for the big chance.” – Jerome Charyn, Born May 13, 1937. This is real similar to how Steinbeck said no one considers themselves poor. We all fancy ourselves as temporarily dispossessed millionaires. But this is a […]

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Write From a Place of Emotional Truth, and Transfer That Emotion to Your Reader

Joseph Joubert

“Never write anything that does not give you great pleasure. Emotion is easily transferred from the writer to the reader.” – Joseph Joubert, Born May 7, 1754. Maybe Joe here was only intending to write things that gave people pleasure. In which case, I would agree with the first part of his statement. But is

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Failure and Bad Feelings Can Be Burned as Fuel – and They Produce Powerful Work

Duke Ellington

“I merely took the energy it takes to pout and wrote some blues.” – Edward “Duke” Ellington, Born Apr. 29, 1899. Hey, guess what? Everyone has problems. Big whoop. What do you do about your problems? Take them? Endure them? Or do you put them to work? As motivation. As fuel. If you’re not yet

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Repetition is the Mission… Repetition is the Mission… Repetition is the Mission…

Vladimir Lenin

“A lie told often enough becomes the truth.” – Vladimir Ilyich Ulyanov (Lenin), Born Apr. 22, 1870. This is a statement that sounds sinister because of how specific it is. If you make it as general as it is in reality, it’s not so evil-seeming. Anything repeated often enough will eventually be believed, not just

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The Art of Sinking Your Persuasive Fishhook Right in Your Prospect’s Face

Yekaterina Alexeyevna

“For to tempt and to be tempted are things very nearly allied – whenever feeling has anything to do in the matter, no sooner is it excited than we have already gone vastly farther than we are aware of.” – Yekaterina Alexeyevna, Born Apr. 21, 1729. If persuasion is a fishing pole, emotion is the

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The Real Reason People Do What They Do (And How To Use It Against Them)

J. P. Morgan

“A man always has two reasons for doing anything: a good reason and the real reason.” – J. P. Morgan, Born Apr. 17, 1837. Morgan was talking about parsing the reasoning behind the market moves his competition were making. But we are going to approach it backwards. If you want to persuade and influence people

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