Psychology Archives » Page 16 of 16

The Profitable Cliffhanger – How to Serialize Your Selling

“Nobody reads a mystery to get to the middle. They read it to get to the end. If it’s a letdown, they won’t buy anymore. The first page sells that book. The last page sells your next book.” – Mickey Spillane, Born Mar. 9, 1918. Spillane never wrote “literature” like the kind professors value. Unless […]

To Persuade, Concern Yourself with Emotional Truth Rather Than Cold, Hard Fact

By Colin Theriot / March 6, 2025

“In journalism just one fact that is false prejudices the entire work. In contrast, in fiction one single fact that is true gives legitimacy to the entire work. That’s the only difference, and it lies in the commitment of the writer. A novelist can do anything he wants so long as he makes people believe

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