Psychology

The Real Reason People Do What They Do (And How To Use It Against Them)

J. P. Morgan

“A man always has two reasons for doing anything: a good reason and the real reason.” – J. P. Morgan, Born Apr. 17, 1837. Morgan was talking about parsing the reasoning behind the market moves his competition were making. But we are going to approach it backwards. If you want to persuade and influence people […]

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How to Make Your Writing Delicious, and Thus Make Prospects Crave More and More

Anatole France

“The truth is that life is delicious, horrible, charming, frightful, sweet, bitter, and that is everything.” – Anatole France, Born Apr. 16, 1844. Who are you writing to? Robots? No, we communicate with people. Human beings. So why bother to write to live, breathing, ambulatory meat bags full of emotion – about boring old “stuff”?

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