“The first thing we become convinced of is that man is organized so as to be far more sensible of pain than of pleasure.” – Jean Anthelme Brillat-Savarin, Born Apr. 1, 1755. The persuader would do well to learn that when it comes to making someone take a desired action, there are two general forces… Read More →
Counterintuitively, The Ultimate Positioning is Being Unobtainable
“I have now established myself in a most enviable manner. Those who require something of me must seek me out – I remain apart. I work for no one unless he is a high-ranking personality or a friend.” – Francisco Goya, Born Mar. 30, 1746. Once you are already well known for what you do,… Read More →
Positioning for Preeminence the Proper Way…
“Live as if you were living a second time, and as though you had acted wrongly the first time.” – Viktor E. Frankl, Born Mar. 26, 1905. Vic was giving advice on how to live a fulfilling and satisfying life. It’s a neat avenue of thought. But this isn’t the Cult of Philosophical Warm Snugglies…. Read More →
Productivity is Dictated by Where You Work, and How You Practice
“Have nothing in your house that you do not know to be useful, or believe to be beautiful.” – William Morris, Born Mar. 24, 1834. I want to talk about this in three ways. First…. While you can eventually apply that to your house, let’s at least start with your work space, wherever that may… Read More →
The Fear of Failure Feeds Your Forge – FEEL it, then USE it…
“Movie directors, or should I say people who create things, are very greedy and they can never be satisfied… That’s why they can keep on working. I’ve been able to work for so long because I think next time, I’ll make something good.” – Akira Kurosawa, Born Mar. 23, 1910. Today, let’s talk about defeat…. Read More →
Conjuring Emotion in Your Reader is Easy – Just EXPLAIN Them
“Things have to be believable, not in a literal, photographic sense, but in an emotional sense – capturing the essence of the situation.” – Michael Foreman, Born Mar. 21, 1938. Emotional authenticity is key. What people frequently call “hype” is when the writer’s enthusiasm is inauthentic. It feels forced and faked, and therefore what you’re… Read More →
Repetition Creates Belief. Repetition Creates Belief. And Reinforcement Cements It In.
“Reinforcement is being right.” – B. F. Skinner, Born Mar. 20, 1904. Read this. It’ll change your life. Your business and money-making life, anyway. And that usually changes your home life. Having money and fame will do that. So first, gather an audience. Build it up around what you sell, or find existing ones and… Read More →
How to “Inception” Your Ideas Into Other People’s Brains – With Only a Pencil and Paper…
“A strong emotion, especially if experienced for the first time, leaves a vivid memory of the scene where it occurred.” – Algernon Blackwood, Born Mar. 14, 1869. You ever see that movie “Inception” where that team of mental mercenaries implants an idea into someone’s memory, so that they mistake it for their own? I can… Read More →
Don’t Lie to Yourself – Deception is What Fuels All Persuasion
“THE ONLY WAY YOU CAN CONTROL PEOPLE IS TO LIE TO THEM. You can write that down in your book in great big letters. The only way you can control anybody is to lie to them.” – Lafayette Ronald Hubbard, Born Mar. 13, 1911. Get out the Preparation H because every time his topic comes… Read More →
The Profitable Cliffhanger – How to Serialize Your Selling
“Nobody reads a mystery to get to the middle. They read it to get to the end. If it’s a letdown, they won’t buy anymore. The first page sells that book. The last page sells your next book.” – Mickey Spillane, Born Mar. 9, 1918. Spillane never wrote “literature” like the kind professors value. Unless… Read More →
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