“A hero is one who knows how to hang on one minute longer.” – Georg Philipp Friedrich Freiherr von Hardenber (aka Novalis), Born May 2, 1772. There is a lot of talk in our line of work of becoming an authority figure in a market – a recognized expert. And this quote speaks to the… Read More →
Make Them Believe You Would Tell Them All Your Secrets, And They Will Love You
“Folks don’t like to have somebody around knowing more than they do.” – Harper Lee, Born Apr. 28, 1926. When you’re trying to position yourself as a trusted advisor, your audience can’t ever feel like you are holding out on them. They can’t feel like you’re keeping secrets or withholding valuable knowledge for yourself. Countering… Read More →
To Be InterestING, BE interestED. Enthusiasm is Contagious.
“I’ve always worked on the principle that if it interests me enough to write about it, then it must interest a lot of other people.” – Morris West, Born Apr. 26, 1916. First, cultivate the ability to muster a genuine interest in absolutely any topic. Next, figure out the topics your target audience cares about…. Read More →
Escapism Motivates: Where Will You Go When You Get Away From Here?
“All the best stories are but one story in reality – the story of escape. It is the only thing which interests us all and at all times, how to escape.” – A. C. Benson, Born Apr. 24, 1862. We tell stories. Stories about the reader. Stories they haven’t heard about themselves yet. The ending… Read More →
Programming Imaginations With Impossible Imagery is the New Black
“If I could find anything blacker than black, I’d use it.” – J. M. W. Turner, Born Apr. 23, 1775. This one isn’t about the content of the quote, but more about the implications of it. Turner couldn’t find paint that was any blacker than the paints he used. He could never actually accurately show… Read More →
Repetition is the Mission… Repetition is the Mission… Repetition is the Mission…
“A lie told often enough becomes the truth.” – Vladimir Ilyich Ulyanov (Lenin), Born Apr. 22, 1870. This is a statement that sounds sinister because of how specific it is. If you make it as general as it is in reality, it’s not so evil-seeming. Anything repeated often enough will eventually be believed. This works… Read More →
The Art of Sinking Your Persuasive Fishhook Right in Your Prospect’s Face
“For to tempt and to be tempted are things very nearly allied – whenever feeling has anything to do in the matter, no sooner is it excited than we have already gone vastly farther than we are aware of.” – Yekaterina Alexeyevna, Born Apr. 21, 1729. If persuasion is a fishing pole, emotion is the… Read More →
If You Say You Don’t Have Time to Work on Your Dreams, You’re a Liar, You Liar
“It is astonishing what a lot of odd minutes one can catch during the day, if one really sets about it.” – Dinah Maria Mulock Craik, Born Apr. 20, 1826. People say they don’t have time to write, or work on their business, or publish more content, or grow their audience, or shoot a video…. Read More →
The Real Reason People Do What They Do (And How To Use It Against Them)
“A man always has two reasons for doing anything: a good reason and the real reason.” – J. P. Morgan, Born Apr. 17, 1837. Morgan was talking about parsing the reasoning behind the market moves his competition were making. But we are going to approach it backwards. If you want to persuade and influence people… Read More →
How to Make Your Writing Delicious, and Thus Make Prospects Crave More and More
“The truth is that life is delicious, horrible, charming, frightful, sweet, bitter, and that is everything.” – Anatole France, Born Apr. 16, 1844. Who are you writing to? Robots? No, people. So why write to live, breathing, ambulatory meat bags full of emotion – about boring old “stuff”? People don’t care about stuff. They care… Read More →
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