Psychology

It’s Easy to Stand Out When Everyone Else is a Copycat of Some Long-Dead “Guru”

Theodore Gericault

“Is it not dangerous to have students study together for years, copying the same models and approximately the same path?” – Theodore Gericault, Born Sep. 26, 1791. People who study marketing WITHOUT doing much ACTUAL marketing will all learn the same way. They read the same books. They copy the same winning ads. They learn …

It’s Easy to Stand Out When Everyone Else is a Copycat of Some Long-Dead “Guru” Read More »

Why We Buy: To Forget We Will Die

Steven Pinker

“We’re living in primate heaven. We’re warm, dry, we’re not hungry, we don’t have fleas and ticks and infections. So why are we so miserable?” – Steven Pinker, Born Sep. 18, 1954. Why not, Steve? Because we are all damned with the inescapable knowledge of our own eventual demise. It’s a pants-shitting fear that constantly …

Why We Buy: To Forget We Will Die Read More »

Your Memories Are Imaginary (And Easily Altered With This One Trick…)

Susumu Tonegawa

“Recalling a memory is not like playing a tape recorder. It’s a creative process.” – Susumu Tonegawa, Born Sep. 6, 1939. This little secret Susumu shared above is one reason why persuading and influencing people like we do can be so dangerous. See, when you recall a memory, you’re not accessing a permanent record. You …

Your Memories Are Imaginary (And Easily Altered With This One Trick…) Read More »

How To Overcome Impostor Syndrome Forever: Kick It In the Jim-Jams and Bolt Past It

Beyoncé Knowles

“I think it’s healthy for a person to be nervous. It means you care – that you work hard and want to give a great performance. You just have to channel that nervous energy into the show.” – Beyoncé Knowles, Born Sep. 4, 1981. When I mentor people or consult with them, I frequently hear …

How To Overcome Impostor Syndrome Forever: Kick It In the Jim-Jams and Bolt Past It Read More »

What to Reveal and What to Conceal When Making an Irresistible Offer

Geoffrey Beene

“The greatest concubines in history knew that everything revealed with nothing concealed is a bore.” – Geoffrey Beene, Born Aug. 30, 1927. When it comes to sharing invaluable information with your audience, give away as much as you can. Ideally, give away what others try to sell. Drown people in quantities of quality… But always …

What to Reveal and What to Conceal When Making an Irresistible Offer Read More »

When People Are Driving in Circles, They’ll Pay a Toll to Take Your Exit

John Locke

“As people are walking all the time, in the same spot, a path appears.” – John Locke, Born Aug. 29, 1632. People are not that different. We all think we are unique snowflakes, but humanity is a blizzard. While there are always exceptions, we are built the same way, and we have similar lives. Routine. …

When People Are Driving in Circles, They’ll Pay a Toll to Take Your Exit Read More »

How To Create Fear and Use It To Guide People’s Choices

H. P. Lovecraft

“The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown.” – H. P. Lovecraft, Born Aug. 20, 1890. There’s a cognitive bias all humans have called “the Ambiguity Effect”. Fancy science says: It describes our tendency to avoid choosing options for which missing …

How To Create Fear and Use It To Guide People’s Choices Read More »

Scroll to Top