“Language is legislation, speech is its code. We do not see the power which is in speech because we forget that all speech is a classification, and that all classifications are oppressive.” – Roland Barthes, born Nov. 12, 1915 Something vital to keep in mind when you are a persuasive writer is this: You are… Read More →
Winning Big Is Easier If You Rack Up Small Wins First
“Listen, if you don’t talk big game, you never get anywhere. If you don’t think big, you don’t get big. Some people call it egotistical, some people call it high hopes, some people call it confidence. It’s all in how you want to dissect it.” – Robert Van Winkle, aka Vanilla Ice, Born Oct. 31,… Read More →
One Sentence That Gives You The Keys to Your Reader’s Deepest Desires (And Unlocks Them for Money)
“Obsessed by a fairy tale, we spend our lives searching for a magic door and a lost kingdom of peace.” – Eugene O’Neill, Born Oct. 16, 1888. This quote can give you a lot of insight into the consumer mindset. Let’s break it down. 1. Obsessed. That’s how people feel about the need to acquire… Read More →
The Difference Between Being Somebody And Nobody is Only Which Way You Choose to Face
“People ask me how far I’ve come. And I tell them twelve feet: from the audience to the stage.” – David Lee Roth, Born Oct. 10, 1954. This one is for the little baby gurus out there. The people who want to become a “somebody” in their field, turn their experience and knowledge into content… Read More →
Every Snowflake In the Blizzard Feels Unique and Special
“Everybody’s like everybody else, and everybody’s different from everybody else.” – Harvey Pekar, Born Oct. 8, 1939. As a professional person expert, I can tell you that the second part of that quote is what people believe is true about themselves. “I am unique. I am special. I am different. I stand apart.” And note,… Read More →
It’s Easy to Stand Out When Everyone Else is a Copycat of Some Long-Dead “Guru”
“Is it not dangerous to have students study together for years, copying the same models and approximately the same path?” – Theodore Gericault, Born Sep. 26, 1791. People who study marketing WITHOUT doing much ACTUAL marketing will all learn the same way. They read the same books. They copy the same winning ads. They learn… Read More →
Why We Buy: To Forget We Will Die
“We’re living in primate heaven. We’re warm, dry, we’re not hungry, we don’t have fleas and ticks and infections. So why are we so miserable?” – Steven Pinker, Born Sep. 18, 1954. Why not, Steve? Because we are all damned with the inescapable knowledge of our own eventual demise. It’s a pants-shitting fear that constantly… Read More →
Your Memories Are Imaginary (And Easily Altered With This One Trick…)
“Recalling a memory is not like playing a tape recorder. It’s a creative process.” – Susumu Tonegawa, Born Sep. 6, 1939. This little secret Susumu shared above is one reason why persuading and influencing people like we do can be so dangerous. See, when you recall a memory, you’re not accessing a permanent record. You… Read More →
How To Overcome Impostor Syndrome Forever: Kick It In the Jim-Jams and Bolt Past It
“I think it’s healthy for a person to be nervous. It means you care – that you work hard and want to give a great performance. You just have to channel that nervous energy into the show.” – Beyoncé Knowles, Born Sep. 4, 1981. When I mentor people or consult with them, I frequently hear… Read More →
When People Are Driving in Circles, They’ll Pay a Toll to Take Your Exit
“As people are walking all the time, in the same spot, a path appears.” – John Locke, Born Aug. 29, 1632. People are not that different. We all think we are unique snowflakes, but humanity is a blizzard. While there are always exceptions, we are built the same way, and we have similar lives. Routine…. Read More →
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