Psychology

A Random Encounter with the SECRET of Winning the “Game”

Gary Gygax

“The secret we should never let the gamemasters know is that they don’t need any rules.” – Gary Gygax, Born Jul. 27, 1938. Business is like this and art is like this: Just like a game. Role playing games in particular have a strong metaphorical correlation with the info-marketing guru-type professional internet celebrity “industry”. There …

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How to Obligate *Willing* Reciprocity in Potential Prospects

Eric Hoffer

“There is sublime thieving in all giving. Someone gives us all he has and we are his.” – Eric Hoffer, Born Jul. 25, 1902. Cialdini called this the “Law of Reciprocity”, triggered when you do a favor for someone unbidden. They then feel a strong obligation to return the favor. We don’t like being forced …

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On Creating the Illusion of Two-Way Conversation, and Why It’s Valuable

Karl A. Menninger

“Listening is a magnetic and strange thing, a creative force. The friends who listen to us are the ones we move toward. When we are listened to, it creates us, makes us unfold and expand.” – Karl A. Menninger, Born Jul. 22, 1893. Wouldn’t it be nice if we, as writers could listen to our …

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Don’t Waste Being Provocative Without Actually Provoking Action

M.I.A.

“I don’t intentionally go: ‘Ooh, what is provocative,’ and try to do that. I just do stuff, and people go: ‘Ooh, that’s provocative.’” – M.I.A., Born Jul. 18, 1975. Good writing provokes. It isn’t comfortable and breezy. It causes discomfort and dissatisfaction. It gives hope and makes promises. It stirs ACTION. But lots of writers …

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The Secret of Being Excellent Is Being Prolific First – So Get Started

Geezer Butler

“Black Sabbath was written on bass: I just walked into the studio and went, bah, bah, bah, and everybody joined in and we just did it.” – Terence Michael Joseph “Geezer” Butler, Born Jul. 17, 1949. Just start doing what you want to do. Don’t think about it too much. And I don’t mean warming …

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When Prejudice Becomes A GOOD And Valuable Thing To Sell Others

Elwyn Brooks White

“Prejudice is a great time saver. You can form opinions without having to get the facts.” – Elwyn Brooks White, Born Jul. 11, 1899. The modern influencer is an engineer of prejudice. Common parlance gives the word “prejudice” a negative connotation, as though all pre-judgments are inaccurate. But it doesn’t have to be so. Providing …

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The Fastest Route to “Us” Is a Well-Defined “Them”

Mitch Miller

“The reason kids like rock ‘n roll is their parents don’t.” – Mitch Miller, Born Jul. 4, 1911. In people’s minds, there are always some people they find detestable – People so alien and “other” that anything and everything about those perceived enemies is to be resisted. Mitch’s example are teenagers who only like noisy …

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