Psychology

How To Make Even Strangers Come To Trust Your Every Word…

Bill Keller

“People crave trustworthy information about the world we live in. Some people want it because it is essential to the way they make a living. Some want it because they regard being well-informed as a condition of good citizenship. Some want it because they want something to exchange over dinner tables and water coolers.” – …

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Turn Your Pitch Into Gossip, and People Lean in Closely

Mona Simpson

“Gossip is essentially storytelling: storytelling about people whom we know.” – Mona Simpson, Born Jun. 14, 1957. I think gossip – as a tone – is an under-appreciated angle when it comes to persuasion and influence. *leans in to closer* Listen… Gossip isn’t just a story about people we know – it can be the …

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Why Testimony is Better Than Any Copy Anyone Can Write

Joseph B. Wirthlin

“Expressions of solemn testimony have long been important to the children of God upon the earth.” – Joseph B. Wirthlin, Born Jun. 11, 1917.⁣ I’m going to pretend this quote is about the use of testimonials in advertising.⁣ ⁣ So many marketers misunderstand the PURPOSE of testimonials, and therefore, they MISUSE them. ⁣ You don’t …

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Proper Pricing is All Relative – Position Properly, Please

William Inge

“The wise man is he who knows the relative value of things.” – William Inge, Born Jun. 6, 1860. I’d be willing to say ALL value is perception based, and is therefore relative. And perception of value is based on RELATIVE comparisons rather than any objective absolutes. For example, something that costs $50 might seem …

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If They Believe You Truly “See” Them, They Listen Closely to Your Advice

Margaret Drabble

“The rare pleasure of being seen for what one is, compensates for the misery of being it.” – Margaret Drabble, Born Jun, 5, 1939. The vast majority of the average assholes of planet earth will consign themselves to a lifelong practice of suppressing their true selves. Put upon by the burden of just being fake …

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Deadly Sins? Or Signals for Endlessly Profitable Niches?

Christopher Lasch

“The model of ownership, in a society organized round mass consumption, is addiction.” – Christopher Lasch, Born Jun. 1, 1932. Our culture is pre-conditioned to pursue addictive consumption. If you don’t have young ones, watch some kids programming sometime and pay attention to the commercials. I’m not saying that’s bad. Consumerism is fine if you …

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