Psychology

Honey May Catch More Flies Than Vinegar, But Vinegar Makes More Sales…

Jean Anthelme Brillat-Savarin

“The first thing we become convinced of is that man is organized so as to be far more sensible of pain than of pleasure.” – Jean Anthelme Brillat-Savarin, Born Apr. 1, 1755. The persuader would do well to learn that when it comes to making someone take a desired action, there are two general forces […]

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