Psychology

Come Get Corrupted With Me And Let’s Get Rich (While Helping People)

By Colin Theriot / January 30, 2021 January 30, 2021

“Life is a corrupting process from the time a child learns to play his mother off against his father in the politics of when to go to bed; he who fears corruption fears life.” – Saul Alinsky, Born Jan. 30, 1909. A lot of advertising writers talk some bullshit like “I use persuasion, not manipulation” …

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Make Metaphors That Cut Like a Razor to the Throat

By Colin Theriot / January 29, 2021 January 29, 2021

“Don’t tell me the moon is shining; show me the glint of light on broken glass.” – Anton Chekhov, Born Jan. 29, 1860. Show, don’t tell. It’s an old adage among screenwriters, who incidentally love Chekhov. So, it behooves us to remember that demonstration is the highest possible form of proving the effectiveness of a …

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