Quote

Waiting For Clients and Customers To Come To You Is Dumb As Hell

P. T. Barnum

“Without promotion, something terrible happens… nothing!” – P. T. Barnum, Born Jul. 5, 1810. This is true in all fields, but I mostly talk to marketing and writing freelancers who have this bizarre expectation that simply hanging up your shingle is going to get you customers and clients. Nope! The best product or service in …

Waiting For Clients and Customers To Come To You Is Dumb As Hell Read More »

The Fastest Route to “Us” Is a Well-Defined “Them”

Mitch Miller

“The reason kids like rock ‘n roll is their parents don’t.” – Mitch Miller, Born Jul. 4, 1911. In people’s minds, there are always some people they find detestable – People so alien and “other” that anything and everything about those perceived enemies is to be resisted. Mitch’s example are teenagers who only like noisy …

The Fastest Route to “Us” Is a Well-Defined “Them” Read More »

A Secret For Manufacturing Your Influence Over Others…

John Mason Brown

“A good conversationalist is not one who remembers what was said, but says what someone wants to remember.” – John Mason Brown, Born Jul. 3, 1900. To become influential, it’s a good idea to create material for people to copy from you and claim for themselves. That might seem counter-intuitive. After all, isn’t it important …

A Secret For Manufacturing Your Influence Over Others… Read More »

Scroll to Top