“First, make yourself a reputation for being a creative genius.” – David Ogilvy, Born Jun, 23, 1911. I truncated this quote. Steps two and three only apply if you’re working with partners – if you want to know, look it up… For now, though, I want to focus on what Ogilvy said was his first […]
How to Become a Genius Without Being That Smart Read More »
“Stories in families are colossally important. Every family has stories: some funny, some proud, some embarrassing, some shameful. Knowing them is proof of belonging to the family.” – Salman Rushdie, Born Jun. 19, 1947. Belonging. People want it. Especially people online. Of the people online, especially the ones on social media. Social media is a
The “Cult of Copy” Is The Title of a Story and You’re The Main Character Read More »
“I am a big proponent of writing a great outline. That way you can avoid hitting a roadblock. There is no worse feeling than writing yourself into a corner but if you’ve figured it all out in the outline then you won’t have that problem.” – Michael Showalter, Born Jun. 17, 1970. Showalter is talking
How To Never Write Yourself Into a Dead End or Blind Alley Read More »
“I learned early in life that you get places by having the right enemies.” – John Shelby Spong, Born Jun. 16, 1931. Who or what do you hate? What will you absolutely not stand for? What are you sick of? What grinds your gears? What gets your goat? What gags your giraffe?… Not in general,
Show Prospects What You Stand Against, and They Presume You Stand For Them Read More »
