“The true method of knowledge is experiment.” – William Blake, Born Nov. 28, 1757.
Knowledge is power. Information, on the other hand, is worthless.
Anyone can find information. Information is some shit you read, or heard, or saw. Some shit some guy told you, that he is repeating from some shit some guy told him.
Information is what MIGHT be so…
KNOWLEDGE, on the other hand, is what IS so.
You know it. It's not a belief or a hunch or an inkling or a guess. You KNOW.
People will not value information. But they will pay top dollar to KNOW when it's vital to making an important decision.
So if you want to be an expert who sells your services and advice for top dollar, you don't want to deal in mere information. You sell knowledge. Certainty. Experience.
And how do you get it? Not by blogging, or posting, or participating in communities, or hand copying old-ass sales pages in a yellow legal pad by hand.
You get experience by working and publishing and engaging an audience. You take the information you have, and you put it to the test in the real world. Experiment. See what works, how and why. Discover what fails and how to avoid it.
That is what transforms information into *knowledge* and thereby drastically increases its value. It's no longer theory that might maybe work or not. You have the facts. The real world data. You KNOW where others just suppose.
That's all it takes. Stop gathering information, and start creating knowledge. You can sell knowledge for high prices. Information, meanwhile, has to be sold for the lowest competing price.
And here is the last, best part about dealing in knowledge as a commodity: no one else has it.
Sure, they might have SOME knowledge. And it might even be good. But it's not YOUR knowledge. Only you have that specific product. No one else. And if people want it, they have to get it from you.
So start some experiments today. Measure some results from applying information you've gathered. Make it real. Make it a byproduct of experience and turn it into knowledge. Sell that knowledge to the people who can gain the most from it, and you'll earn the most for it.
<!—- lagniappe So put more simply, the formula for creating valuable KNOWLEDGE is to take information and apply it, combining it with EXPERIENCE. Then adjusting, augmenting, and eventually selling it. Here are different kinds of knowledge that people will pay to KNOW. 1. How to properly combine processes. If you find new ways to connect tools and tasks together to get better results - get them faster, easier, etc. - people will pay for that. 2. What to ignore. So much stuff can be skipped over or bypassed, rather than wasting time on something unnecessary. Figure out what can be left out without a loss of results. 3. How to minimize the downside. If there is a risk, how to minimize it? If there’s an annoyance, how to avoid it? How can you eliminate the things people dislike from being necessary? 4. How to boost effectiveness. Can you find ways to make the wins bigger without requiring tons of extra work? Can things be recycled, repurposed, re-used? How can you stretch things further? 5. What to do next? After this, what is the next thing they should do? What’s the big plan? How does it all connect? How can we start from here and go even farther? These might seem very vague but they are meant to be open ended. You’re meant to find answers at every scope and scale - just by experimenting for yourself. Combine what works, eliminate what doesn’t. The fact is, most people simply don't have time for the trial and error - but if you can MAKE the time, you can SELL the result. —->
1 thought on “The Secret For Transmuting Worthless Information Into Valuable Knowledge You Can Sell”
Just what I needed to hear. I need to make some “movement” and the best way is to “measure” some results of something. Which basically means I need to experiment and stop analyzing things. In simple terms, JUST DO IT.