The Cult of Copy

  • Home
  • About
  • Show
  • Group
What is “Copy” and How to Write It Gooder.  Goodest.  Most Gooder.

What is “Copy” and How to Write It Gooder. Goodest. Most Gooder.

March 16, 2017 Colin Theriot No Comments

“It is still not enough for language to have clarity and content… it must also have a goal and an imperative. Otherwise from language we descend to chatter, from chatter to babble and from babble to confusion.” – Rene Daumal, Born Mar. 16, 1908. This is especially true for us. Persuaders, I mean. If there…
Read More →

Advertising, Quote, Selling, Writing

Stories Sell, But Only if They Start Out With Sucking

Stories Sell, But Only if They Start Out With Sucking

March 15, 2017 Colin Theriot 1 Comment

“The fact of storytelling hints at a fundamental human unease, hints at human imperfection. Where there is perfection there is no story to tell.” – Ben Okri, Born Mar. 15, 1959. Clients fuck this up when they write about themselves. And sometimes they get mad when they work with a writer who knows better. I’ve…
Read More →

Advertising, Productivity, Quote, Selling, Writing

How to “Inception” Your Ideas Into Other People’s Brains – With Only a Pencil and Paper…

How to “Inception” Your Ideas Into Other People’s Brains – With Only a Pencil and Paper…

March 14, 2017 Colin Theriot 1 Comment

“A strong emotion, especially if experienced for the first time, leaves a vivid memory of the scene where it occurred.” – Algernon Blackwood, Born Mar. 14, 1869. You ever see that movie “Inception” where that team of mental mercenaries implants an idea into someone’s memory, so that they mistake it for their own? I can…
Read More →

influence, Persuasion, Psychology, Quote

Don’t Lie to Yourself – Deception is What Fuels All Persuasion

Don’t Lie to Yourself – Deception is What Fuels All Persuasion

March 13, 2017 Colin Theriot No Comments

“THE ONLY WAY YOU CAN CONTROL PEOPLE IS TO LIE TO THEM. You can write that down in your book in great big letters. The only way you can control anybody is to lie to them.” – Lafayette Ronald Hubbard, Born Mar. 13, 1911. Get out the Preparation H because every time his topic comes…
Read More →

Persuasion, Psychology, Quote, Selling

The Cure for Boredom and Being Boring: How to Be Interesting All the Time

The Cure for Boredom and Being Boring: How to Be Interesting All the Time

March 12, 2017 Colin Theriot No Comments

“The greatest sin for a writer is to be boring.” – Carl Hiaasen, Born Mar. 12, 1953. If you can manage to keep yourself free of this sin, the world can be yours. It doesn’t matter if you’re not so convincing, or so poetic, or so informative. Your readers will forgive you for that. Just…
Read More →

influence, Persuasion, Quote, Writing

The Profitable Cliffhanger – How to Serialize Your Selling

The Profitable Cliffhanger – How to Serialize Your Selling

March 9, 2017 Colin Theriot No Comments

“Nobody reads a mystery to get to the middle. They read it to get to the end. If it’s a letdown, they won’t buy anymore. The first page sells that book. The last page sells your next book.” – Mickey Spillane, Born Mar. 9, 1918. Spillane never wrote “literature” like the kind professors value. Unless…
Read More →

Advertising, Psychology, Quote, Selling

The “Big Problem” Is Almost Always Exercising Caution Over Taking Action.

The “Big Problem” Is Almost Always Exercising Caution Over Taking Action.

March 8, 2017 Colin Theriot No Comments

“Action makes more fortune than caution.” – Charlotte Whitton, Born Mar. 8, 1896. Fortune can mean money. As in, he made a fortune in business. And it can mean luck. As in, he was fortunate to get into that business when he did. And it can mean your future or destiny. As in, let me…
Read More →

Productivity, Quote

Ads That Seem Like Ads Are Not Good Ads.  Learn To Sell With Persuasive “Content” That Prospects Love

Ads That Seem Like Ads Are Not Good Ads. Learn To Sell With Persuasive “Content” That Prospects Love

March 7, 2017 Colin Theriot No Comments

“The public doesn’t particularly care for advertisements.” – John C. Malone, Born Mar. 7, 1941. They don’t. It’s true. Unless it’s the Super Bowl, normal people don’t really want to be subjected to ads. For some marketers, they try to solve this problem by having a certain ratio of content to ads. 22 minutes of…
Read More →

Advertising, Positioning, Quote, Selling

To Persuade, Concern Yourself with Emotional Truth Rather Than Cold, Hard Fact

To Persuade, Concern Yourself with Emotional Truth Rather Than Cold, Hard Fact

March 6, 2017 Colin Theriot 1 Comment

“In journalism just one fact that is false prejudices the entire work. In contrast, in fiction one single fact that is true gives legitimacy to the entire work. That’s the only difference, and it lies in the commitment of the writer. A novelist can do anything he wants so long as he makes people believe…
Read More →

influence, Positioning, Psychology, Quote

The Crystal Ball Says… Success Is Just Around the Corner, So Grab That Pistol and Follow Me.

The Crystal Ball Says… Success Is Just Around the Corner, So Grab That Pistol and Follow Me.

March 5, 2017 Colin Theriot No Comments

“Most successful pundits are selected for being opinionated, because it’s interesting, and the penalties for incorrect predictions are negligible. You can make predictions, and a year later people won’t remember them.” – Daniel Kahneman, Born Mar. 5, 1934. Gurus need to make a lot of predictions. That’s really why people follow us at all. People…
Read More →

influence, Persuasion, Positioning, Psychology, Quote

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • …
  • 10
  • Next Page »

Subscribe Below or Don’t!

This is the place to subscribe to the Cult of Copy email list. This is an experiment. I don't know what I will send you. I can't promise you will like it. And if you don't, it's simple to unsubscribe. But just remember, by filling out this form and clicking the confirmation link I will email you, you are officially ASKING me to email you. Caveat lector, emptor fiet.
I Respect Your Privacy

© Copyright 2014-2019. The Cult of Copy. All Rights Reserved.

  • Terms Of Service
  • Privacy Policy
  • Contact