Colin Theriot

Why Hand Copying Old Sales Material Is a Big Dumb Waste of Time

Edgar Degas

“It is all very well to copy what one sees, but it is far better to draw what one now only sees in one’s memory. That is a transformation in which imagination collaborates with memory.” – Edgar Degas, Born Jul. 19, 1834.⁣⁣ ⁣⁣ “They” say you should take old winning sales letters by the greats, …

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Don’t Waste Being Provocative Without Actually Provoking Action

M.I.A.

“I don’t intentionally go: ‘Ooh, what is provocative,’ and try to do that. I just do stuff, and people go: ‘Ooh, that’s provocative.’” – M.I.A., Born Jul. 18, 1975. Good writing provokes. It isn’t comfortable and breezy. It causes discomfort and dissatisfaction. It gives hope and makes promises. It stirs ACTION. But lots of writers …

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The Secret of Being Excellent Is Being Prolific First – So Get Started

Geezer Butler

“Black Sabbath was written on bass: I just walked into the studio and went, bah, bah, bah, and everybody joined in and we just did it.” – Terence Michael Joseph “Geezer” Butler, Born Jul. 17, 1949. Just start doing what you want to do. Don’t think about it too much. And I don’t mean warming …

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Dreams Unhitched to Determination Will Remain Locked In Your Skull Forever, Of No Benefit to Anyone

D. A. Pennebaker

“A film is made in somebody’s head – out of their determination to do it at all.” – D. A. Pennebaker, Born Jul. 15, 1925. This is where failure nestles in, curled up warm and safe, using your plans and goals as a cozy little blanket. Everyone’s got an idea. Most people have good ideas. …

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Specialization Can Get Your Foot In The Door – But OVER-Specialization is a Trap

Conor McGregor

“I don’t look at a man who’s expert in one area as a specialist. I look at him as a rookie in ten other areas.” – Conor McGregor, Born Jul. 14, 1988. Specialization is KEY in getting attention for your “brand” in a crowded market. For some subset and segment of a given market, you …

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Do You RESPECT the Ingredients of Your Writing Work?

Jose Andres

“Simple ingredients, treated with respect… put them together and you will always have a great dish.” – José Andrés, Born Jul. 13, 1969. We aren’t talking about cooking here – not presently, anyway. We write. And like a good dish, a good piece of writing consists of simple ingredients that are treated with RESPECT. That …

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The World Is Full of Treasure For You – But You Must Fight For It

Frederick Edwin Smith

“The world continues to offer glittering prizes to those who have stout hearts and sharp swords.” – F. E. Smith, Born Jul. 12, 1872. The world ain’t gonna give you a prize for showing up. Unless you count “eventual surprise death” as a prize. The world actually doesn’t reward anything to anyone. Life isn’t a …

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When Prejudice Becomes A GOOD And Valuable Thing To Sell Others

Elwyn Brooks White

“Prejudice is a great time saver. You can form opinions without having to get the facts.” – Elwyn Brooks White, Born Jul. 11, 1899. The modern influencer is an engineer of prejudice. Common parlance gives the word “prejudice” a negative connotation, as though all pre-judgments are inaccurate. But it doesn’t have to be so. Providing …

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