Why We Buy: To Forget We Will Die
“We’re living in primate heaven. We’re warm, dry, we’re not hungry, we don’t have fleas and ticks and infections. So why are we so miserable?” – Steven Pinker, Born Sep. 18, 1954. Why not, Steve? Because we are all damned with the inescapable knowledge of our own eventual demise. It’s a pants-shitting fear that constantly …