“An artist carries on throughout his life a mysterious, uninterrupted conversation with his public.” – Maurice Chevalier, Born Sep. 12, 1888. A business has a conversation with the market, and with its prospects, and with its customers. That’s what marketing and advertising and selling IS: a conversation. Social media and Internet-based marketing in general has […]
No Message Stands Alone – All Communication is CONVERSATION Read More »
“The river flows at its own sweet will, but the flood is bound in the two banks. If it were not thus bound, its freedom would be wasted.” – Vinoba Bhave, Born Sep. 11, 1895. You’re creative. You’re smart. You’re talented. You’re skilled. So what? Who cares? What does that DO for anyone? You or
How to Limit Yourself to Turn “Too Many Good Ideas” Into Actual Output Read More »
“You can’t tell any kind of a story without having some kind of a theme, something to say between the lines.” – Robert Wise, Born Sep. 10, 1914. “Storytelling” has been a buzzword in marketing for a few years now. I’ve taught two courses myself, focused on using story to sell. But this is something
How to Tell Stories That Sell (Without Going All Blah Blah Blah) Read More »
“Don’t try to be different. Just be good. To be good is different enough.” – Arthur Freed, Born Sept. 9, 1894. I don’t know that I agree exactly with this. Being different can definitely be valuable. But I don’t think you have to worry about being unique or special in that way when you’re starting
Worry Less About Being Unique, Just Focus on Being Good (By Just Doing Good) Read More »
“But the power of science lies in open publication, which, with the rise of the Internet, is no longer constrained by the price of paper.” – Michael Shermer, Born Sep. 8, 1954. This technological fact of publication has changed the face of advertising, too. No more paying for printing prep. No more collating. No more
Modern Tech Makes Many of Your Perceived Limits Into Bullshittery Read More »
“Give me a laundry-list and I’ll set it to music.” – Gioachino Rossini, Born Feb. 29, 1792. I hate hearing people say they have nothing to write about or nothing to say. Take a thing. Any thing you find. Scroll way down your news feed. Click “random” on Wikipedia. Then, connect it to your core
Pumping Up Reader Brains With Metaphorical Muscle Read More »
