“Most people do not really want freedom, because freedom involves responsibility, and most people are frightened of responsibility.” – Sigmund Freud, Born May 6, 1856. But Siggy, what if people could have freedom, but WITHOUT the burden of responsibility? Wouldn’t that be the greatest thing since sliced bread? What would people pay for that kind […]
How to Sell By Telling People What They WILL NOT Get When They Buy Read More »
“When you sell a man a book, you don’t sell him 12 ounces of paper and ink and glue – you sell him a whole new life.” – Christopher Morley, Born May 5, 1890. And so it goes with everything. You aren’t selling the action you want the mark to take. Whether it’s buying, subscribing,
Don’t Sell Objects – Sell Results, Outcomes – Sell THE FUTURE Read More »
“Everyone who achieves success in a great venture, solves each problem as they came to it.” – W. Clement Stone, Born May 4, 1902. Generally, Stone is full of shit. But this is a good quote, and true to boot. Preparation is good, but it will not remain intact in the face of executing those
Future Possible Problems Aren’t Real – Only Present Problems Deserve Attention Read More »
“Of mankind we may say in general they are fickle, hypocritical, and greedy of gain.” – Niccolo Machiavelli, Born May 3, 1469. Darling Nicci. How I love you. Listen, so many people will tell you that you need to deeply probe the customer’s mind to be able to sell them. You need a 159 point
Even the Mirror Will Lie to You About What We Really Are… Read More »
“A hero is one who knows how to hang on one minute longer.” – Georg Philipp Friedrich Freiherr von Hardenber (aka Novalis), Born May 2, 1772. There is a lot of talk in our line of work of becoming an authority figure in a market – a recognized expert. And this quote speaks to the
Stick it Out, Take it Further, and Discover Something Worth Selling to Other Seekers Read More »
“I really don’t think records should be made in the manner where you sit and write, and when you’re finished writing, you start recording. That just seems conventional and old-fashioned to me.” – Jay Reatard, Born May 1, 1980. Writing for the internet, for yourself, is pretty fucking punk. You don’t have time to engineer
You’re Not a Classical Composer – You’re a Punk Rock Shredder Read More »
“Theories are always very thin and insubstantial. Experience only is tangible.” – Hosea Ballou, Born Apr. 30, 1771. If you want to shift from being a consumer of information to a producer and seller of information – positioned as an expert in your chosen topic, learn this. Take whatever you’re consuming, learning, reading, watching –
Create Valuable Unique Information You Can SELL – Just Stop Learning and Start Doing Read More »
“I merely took the energy it takes to pout and wrote some blues.” – Edward “Duke” Ellington, Born Apr. 29, 1899. Hey, guess what? Everyone has problems. Big whoop. What do you do about your problems? Take them? Endure them? Or do you put them to work? As motivation. As fuel. If you’re not yet
Failure and Bad Feelings Can Be Burned as Fuel – and They Produce Powerful Work Read More »
“Folks don’t like to have somebody around knowing more than they do.” – Harper Lee, Born Apr. 28, 1926. When you’re trying to position yourself as a trusted advisor, your audience can’t ever feel like you are holding out on them. They can’t feel like you’re keeping secrets or withholding valuable knowledge for yourself. Countering
Make Them Believe You Would Tell Them All Your Secrets, And They Will Love You Read More »
“I am indeed rich, since my income is superior to my expenses, and my expense is equal to my wishes.” – Edward Gibbon, Born Apr. 27, 1737. I’m really not qualified to give anyone financial advice. But here is some unqualified financial advice. For the freelancer or entrepreneur just starting out… freedom can cost less
The Overlooked Secret to Self-employed Freedom: Live Small Read More »
