“My real life helped me sell a lot of records.” – Christopher Wallace, Born May 21, 1972. In this age where “authenticity” is a buzzword, lots of brand wonks will tell you that what you need to do is just be yourself. Wrong, friendo. That skips a step. Step 1: Be awesome. Step 2: Be… Read More →
People Will Buy Ways To Work Faster So Invent Some Shortcuts To Sell
“An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.” – Edward de Bono, Born May 19, 1933. If you want to be perceived as an expert in your field, the way to do it is not by actually accomplishing things… Read More →
The Secret To Lasting Relevance Is Letting Yourself Be The Punchline Periodically
“Guitar solos, to me, should be a really articulate way to make fun of guitar solos.” – Josh Homme, Born May 17, 1963. Dear little baby gurus. Let me tell you what the most valuable thing is when it comes to making yourself into a lasting – even generational – personality, loved and admired by… Read More →
Study Without Execution Is invisible And Intangible And Does Nothing For Anyone
“Books are like a mirror. If an ass looks in, you can’t expect an angel to look out.” – B. C. Forbes, Born May 14, 1880. Sure, studying is good. But that book or video or course that is the hot new thing to buy? That’s not gonna change you. You’re not going to magically… Read More →
Productivity Hack: Shut Your Yap And Move Your Hands Instead
“I think one’s feelings waste themselves in words; they ought all to be distilled into actions which bring results.” – Florence Nightingale, Born May 12, 1820. This quote can be taken as kind of funny – since for us, making words out of feelings IS the action that brings results. But let’s say that Flo… Read More →
How To Convincingly Fake Originality (Without Imitating, Plagiarizing, Or Ripping Anyone Else Off)
“Those who do not want to imitate anything, produce nothing.” – Salvador Dali, Born May 11, 1904. Originality is overrated. Sure, you don’t want to be a copycat. But you don’t have to be a creative genius, either. Some other famous mucky-muck once said something like “the secret of creativity is hiding your sources”. I… Read More →
Sunset Is Your Daily Deadline, So Make Hay While it Shines
“The fact is, you don’t know what directing is until the sun is setting and you’ve got to get five shots and you’re only going to get two.” – David Fincher, Born May 10, 1962. One good thing I learned in art school is that a hard deadline is remarkably inspirational. You learn to make… Read More →
When Your Persona Is Your Product, You Must Give It a Flavor No One Else Has
“When you stand alone and sell yourself, you can’t please everyone. But when you’re different, you can last.” – Don Rickles, Born May 8, 1926. There is no flavor that every tongue will find appealing. Hell, not even every taste bud on the same tongue will like every flavor it touches. But there are flavors… Read More →
Don’t Sell Objects – Sell Results, Outcomes – Sell THE FUTURE
“When you sell a man a book, you don’t sell him 12 ounces of paper and ink and glue – you sell him a whole new life.” – Christopher Morley, Born May 5, 1890. And so it goes with everything. You aren’t selling the action you want the mark to take. Whether it’s buying, subscribing,… Read More →
Future Possible Problems Aren’t Real – Only Present Problems Deserve Attention
“Everyone who achieves success in a great venture, solves each problem as they came to it.” – W. Clement Stone, Born May 4, 1902. Generally, Stone is full of shit. But this is a good quote, and true to boot. Preparation is good, but it will not remain intact in the face of executing those… Read More →
- « Previous Page
- 1
- 2
- 3
- 4
- …
- 6
- Next Page »