Mindset

Don’t Just Write With Emotion – Project It, Like This..

Loretta Swit

“Acting is not hiding to me; it’s revealing. We give you license to feel. ‘Hey, she’s crying, so it’s okay if I cry, too.’ That’s the most important thing in the world, because when you stop feeling, that’s when you’re dead.” – Loretta Swit, Born Nov. 4, 1937. We call know that we are supposed …

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“Ethical” Advertising Is Still Deception? (Yes, And That’s Okay.)

Vilhjalmur Stefansson

“What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.” – Vilhjalmur Stefansson, Born, Nov. 3 1879. The first thing that we need to get out of the way to have this discussion today is the mistaken notion that “deception” …

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Expertise Is Relative and You Should Aim Your Work Accordingly

Desiderius Erasmus

“In the country of the blind the one eyed man is king.” – Desiderius Erasmus, Born Oct. 28, 1466. One of the eternal worries of most freelancers is what they call “impostor syndrome”. It’s the deep seated fear that you’re a phony. That you’ll get called out as a fraud. That you’re not worth what …

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“You’ll Never Succeed,” They Said. But When They Saw My Nunchucks…

James Cook

“Do just once what others say you can’t do, and you will never pay attention to their limitations again.” – James Cook, Born Oct. 27, 1728. We often let the voices of others – real or imagined – set the outer borders of what we are capable of. Naysayers. Haters. Well-meaning people concerned for our …

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How We Can Provide “Blood” AND “Meat” to Feed Our Hungry Prospects

Art Buchwald

“Television has a real problem. They have no page two.” – Art Buchwald, Born Oct. 20, 1925. What Art was talking about is how TV can only give you the page one stuff. Deeper commentary and lengthier coverage, or less prominent stories get passed over. Or a least, they did. That was the nature of …

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