“Gifts make slaves.” – Levi Strauss, Born Feb. 26, 1829. Cialdini stated this in a less harsh way. He calls it the Law of Reciprocity. When you receive a distinct item of value from someone else, you are compelled to grant them something in return. We feel that we owe them. That we are indebted […]
How to Mentally Enslave People With One Stupid Trick – It’s Irresistible! Lol, Sorta. Read More »
“The two enemies of human happiness are pain and boredom.” – Arthur Schopenhauer, Born Feb. 22, 1788. It may seem like a shitty thing, to sit around plotting ways to make people unhappy with their current existence. But that is what we do for a living. We don’t describe products and services. That’s ditch work.
“The price of a work of art has nothing to do with what the work of art is, can do, or is worth on an existential, alchemical level.” – Jerry Saltz, Born Feb. 19, 1951. Information is like art in this way, at least when it’s for sale. For example, imagine a piece of information
“Sometimes you have to lie. One often has to distort a thing to catch its true spirit.” – Robert J. Flaherty, Born Feb. 16, 1884. Consider a poem, which often describes reality with a refined and elegant metaphor – one that reveals a deep but unobservable truth about a given thing. But despite the bard’s
“When a magician lets you notice something on your own, his lie becomes impenetrable.” – Raymond Teller, Born Feb, 14, 1948. A lot of people think persuasive writing is about what you say to people. Your words push their buttons and they act. But a lot of times, it’s what you DON’T come right out
Lie Like a Magician, and Make the Audience Work the Magic For You Read More »
