“Comedy is the most palliative way to make a point. People are more willing to listen if they can laugh.” – Judy Gold, Born Nov. 15, 1962. This is one most people will dismiss, but they shouldn’t. Think of that kind of marketer/guru/whatever that people think is trashy or phony or arrogant, who is still […]
A Daily ____ Is The Bait That Brings Them Back Tomorrow Read More »
“There is nothing new except what has been forgotten.” – Marie Antoinette, Born Nov. 2, 1755. And just think, she said this like 220 years ago. Even earlier, someone else said “there is nothing new under the sun.” It was true then, and it’s true now. AND IT’S GOOD! Especially if you sell things. See,
People Want “New” – Which Is Just “Old” With Fresh Paint Read More »
“Listen, if you don’t talk big game, you never get anywhere. If you don’t think big, you don’t get big. Some people call it egotistical, some people call it high hopes, some people call it confidence. It’s all in how you want to dissect it.” – Robert Van Winkle, aka Vanilla Ice, Born Oct. 31,
Winning Big Is Easier If You Rack Up Small Wins First Read More »
“In the country of the blind the one eyed man is king.” – Desiderius Erasmus, Born Oct. 28, 1466. One of the eternal worries of most freelancers is what they call “impostor syndrome”. It’s the deep seated fear that you’re a phony. That you’ll get called out as a fraud. That you’re not worth what
Expertise Is Relative and You Should Aim Your Work Accordingly Read More »
“Think and grow rich.” – Napoleon Hill, Born Oct. 26, 1883. This guy? Huge phony. A scammer and a liar. It’s true. If I’m the first guy to tell you, I’m sorry. He’s real popular in bizopp self-help entrepreneur-bro circles. Some people swear by his written wisdom, and some successful people at that! So Hill
The Guru Game, Stripped Bare For Your Enjoyment Read More »
“Art is the elimination of the unnecessary.” – Pablo Picasso, Born Oct. 25, 1881. We can all use a little more of Pablo’s kind of art in our lives and businesses. Are you getting bogged down on a project because of how you imagine it has to be? Look at it. Break it into a
Distill Your Offer Down To Its Essence (By Boiling Away The Unnecessary) Read More »
“The tragedy of bold, forthright, industrious people is that they act so continuously without much thinking, that it becomes dry and empty.” – Brenda Ueland, Born Oct. 24, 1891. I’m so bored of the public positioning of “hustle” as a virtue, which one MUST pursue to find success. Success, to me, is a combination of
The Only Three Ingredients to Every Successful Human Endeavor In History (GUARANTEED) Read More »
“I’ve written in every imaginable location; a repurposed closet, the kitchen table, the bleachers while my kids had basketball practice, the front seat of the car when they were at soccer. In airports. On trains. In the break room when I was supposed to be wolfing down dinner. In the back of classrooms when I
Destroy Your Writing Rituals to Set Your Skill Free Read More »
“Television has a real problem. They have no page two.” – Art Buchwald, Born Oct. 20, 1925. What Art was talking about is how TV can only give you the page one stuff. Deeper commentary and lengthier coverage, or less prominent stories get passed over. Or a least, they did. That was the nature of
How We Can Provide “Blood” AND “Meat” to Feed Our Hungry Prospects Read More »
“You can’t make experimental work by copying past work.” – Trey Parker, Born Oct. 19, 1969. This is probably a lesson better suited to “advanced” practitioners of the persuasive arts, but it may well be useful to the intrepid beginner among the readers of these words. It’s becoming increasingly important to find and publish as
Copy THEN Experiment With What You’ve Swiped… Read More »
