“If your mind is empty, it is ready for anything. In the beginner’s mind there are many possibilities; in the expert’s mind there are few.” – Shunryu Suzuki, Born May 18, 1904. One of the big mistakes a lot of new consultants and beginning freelance service providers make is to overplay their hand. The prospect […]
Expertise Is Knowing What To Leave Out, Instead Of What Is Possible To Add In Read More »
“Guitar solos, to me, should be a really articulate way to make fun of guitar solos.” – Josh Homme, Born May 17, 1963. Dear little baby gurus. Let me tell you what the most valuable thing is when it comes to making yourself into a lasting – even generational – personality, loved and admired by
The Secret To Lasting Relevance Is Letting Yourself Be The Punchline Periodically Read More »
“People need a narrative, and if there isn’t one on offer, they make one up.” – Jean Hanff Korelitz, Born May 16, 1961. In a world without humans, stuff just happens. Nothing means anything. Nothing foretells anything. Nothing is destined or fated. Nothing is deserved. Nothing is earned. There’s physics and luck. That’s all. But
If You Don’t Provide A Story, The Reader Will Imagine Their Own (And They’re Bad At It) Read More »
“Emotion creates reality, reality demands action.” – Brian Eno, Born May 15, 1948. This is a really elegant way to explain the connection between emotion and behavior. If you can sufficiently tap into someone’s strong emotions, you can then use those to distort their perceptions and beliefs, and thus alter their subjective reality. Once you
Change a Person’s Belief By Using Their Emotions Against Them Read More »
“Books are like a mirror. If an ass looks in, you can’t expect an angel to look out.” – B. C. Forbes, Born May 14, 1880. Sure, studying is good. But that book or video or course that is the hot new thing to buy? That’s not gonna change you. You’re not going to magically
Study Without Execution Is invisible And Intangible And Does Nothing For Anyone Read More »
“We’re the country of movie stars because the stars, like ourselves, represent a kind of extended infantilism, beauties waiting for the big chance.” – Jerome Charyn, Born May 13, 1937. This is real similar to how Steinbeck said no one considers themselves poor. We all fancy ourselves as temporarily dispossessed millionaires. But this is a
People Want to Be “Discovered” So Promise To Make Your Prospect Into A Star Read More »
“I think one’s feelings waste themselves in words; they ought all to be distilled into actions which bring results.” – Florence Nightingale, Born May 12, 1820. This quote can be taken as kind of funny – since for us, making words out of feelings IS the action that brings results. But let’s say that Flo
Productivity Hack: Shut Your Yap And Move Your Hands Instead Read More »
“Those who do not want to imitate anything, produce nothing.” – Salvador Dali, Born May 11, 1904. Originality is overrated. Sure, you don’t want to be a copycat. But you don’t have to be a creative genius, either. Some other famous mucky-muck once said something like “the secret of creativity is hiding your sources”. I
“The fact is, you don’t know what directing is until the sun is setting and you’ve got to get five shots and you’re only going to get two.” – David Fincher, Born May 10, 1962. One good thing I learned in art school is that a hard deadline is remarkably inspirational. You learn to make
Sunset Is Your Daily Deadline, So Make Hay While it Shines Read More »
“The metaphor is perhaps one of man’s most fruitful potentialities. Its efficacy verges on magic, and it seems a tool for creation which God forgot inside one of His creatures when He made him.” – Jose Ortega y Gasset, Born May 9, 1883. Persuasive writers are basically in the business of manipulating minds through metaphor.
Metaphors Make Manipulation Manageable Read More »
