Writing

Brick by Brick, You Must Build Your Own Destiny, According to the Designs You’ve Dreamed

Alexander Graham Bell

“The most successful men in the end are those whose success is the result of steady accretion.” – Alexander Graham Bell, Born Mar. 3, 1847. This is important. Like LEGO bricks. Like Voltron. Your stuff needs to combine and stack and scale. Too many chase the next client or the next job or the next […]

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Perfectionism Is Just the Pretentious Kind of Procrastination

Berthold Auerbach

“The little dissatisfaction which every artist feels at the completion of a work forms the germ of a new work.” – Berthold Auerbach, Born Feb. 28, 1812. Yeah, you’re not alone. But you’re not getting younger and time is wasting. Quit trying to craft perfection. Publish imperfect work now. Fix later MAYBE. But even better:

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Good Advertising Consists of Desirable Lies People Prefer to Hear (Because the Truth Sucks the Glaze Off a Donut Sometimes)

Robert J. Flaherty

“Sometimes you have to lie. One often has to distort a thing to catch its true spirit.” – Robert J. Flaherty, Born Feb. 16, 1884. Consider a poem, which often describes reality with a refined and elegant metaphor – one that reveals a deep but unobservable truth about a given thing. But despite the bard’s

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How to “Advertise” in the “Future” (Because Advertising is Dead, Ain’t You Heard?)

Cyrus McCormick

“Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does.” – Cyrus McCormick, Born Feb. 15, 1809. Here is the revolutionary change in the nature of advertising as we begin to really get into

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Copywriting isn’t “Life or Death” Except When It Is. (And It Always Is.)

Mordecai Richler

“Fundamentally, all writing is about the same thing; it’s about dying, about the brief flicker of time we have here, and the frustration that it creates.” – Mordecai Richler, Born. Jan. 27, 1931. We sellers of stuff, our products and services all directly or indirectly relate to death. Evading it. Escaping it. Thwarting it. Making

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