“Not only strike while the iron is hot, but make it hot by striking.” – Oliver Cromwell, Born Apr. 25, 1599. Do you write every day? I do. I could be better about writing more promotions, but hey. I’m working on it… Tomorrow. That’s not what I want to write about here, though. Today I […]
Always Be Working Already When the Muse Decides to Show Up Read More »
“If I could find anything blacker than black, I’d use it.” – J. M. W. Turner, Born Apr. 23, 1775. This one isn’t about the content of the quote, but more about the implications of it. Turner couldn’t find paint that was any blacker than the paints he used. He could never actually accurately show
Programming Imaginations With Impossible Imagery is the New Black Read More »
“It is astonishing what a lot of odd minutes one can catch during the day, if one really sets about it.” – Dinah Maria Mulock Craik, Born Apr. 20, 1826. People say they don’t have time to write, or work on their business, or publish more content, or grow their audience, or shoot a video.
If You Say You Don’t Have Time to Work on Your Dreams, You’re a Liar, You Liar Read More »
“Ideally, one should have more material than one can possibly cope with.” – Frank Auerbach, Born Apr. 19, 1931. “I can’t think of anything to write about.” Some people say that. Baby non-writers do. Not me. I am a bottomless wellspring of material. I didn’t used to be. But I endeavored a little to make
Infinite Ideas To Write About When You Need Them (Preparation Hack) Read More »
“The secret of good writing is to say an old thing in a new way or to say a new thing in an old way.” – Richard Harding Davis, Born Apr. 18, 1864. I wouldn’t say it’s THE secret… But it IS a great trick. Two tricks, I guess. One coming from each direction. Let
Everything Old is New Again – If You Just Try a Little Bit Read More »
“The truth is that life is delicious, horrible, charming, frightful, sweet, bitter, and that is everything.” – Anatole France, Born Apr. 16, 1844. Who are you writing to? Robots? No, we communicate with people. Human beings. So why bother to write to live, breathing, ambulatory meat bags full of emotion – about boring old “stuff”?
How to Make Your Writing Delicious, and Thus Make Prospects Crave More and More Read More »
“The purpose of narrative is to present us with complexity and ambiguity.” – Scott Turow, Born Apr. 12, 1949. Scott writes fiction, unlike us. But his point holds, because we DO use complexity and ambiguity. The purpose of narrative in copy is to give COMPLEXITY to the problem the prospect is facing. We give it
The Difference Between Fiction and Copy is in Where You Put the Confusion… Read More »
“You don’t know what people are looking for. What you know is what you feel like might be missing.” – Pharrell Williams, Born Apr. 5, 1973. Here is one that people always struggle with. Folks like us know we want to gather an audience, but we don’t know what will attract them, and what will
The Secret of Creating Unique Material for Products, Content, Whatever, Etc… Read More »
“If you just love movies enough, you can make a good one.” – Quentin Tarantino, Born Mar. 27, 1963. Some people love copy. They fetishize it as an object, and treat the “copywriting industry” like a religion. For people like that, the goal is to have written “good” copy, so deemed by their peers –
The Copy “Fandom” is Fun for Some, But Never Necessary for Success Read More »
“All of my favorite creators started with zero… So you’ve got to make that first video. It’s not going to be your best, but you will learn as you go.” – Tyler Oakley, Born Mar. 22, 1989. Q. How do I get started writing copy? Just start. Q. What do I need to read to
How to Start Being a Copywriter: Start Writing Some Copy… Now Read More »
