Writing

Writing Even Your Brain Farts Down Will Change Your Life

Janeane Garofalo

“For my stand-up, I always have my notebook with me and if something strikes me, I’ll write it down.” – Janeane Garofalo, Born Sep. 28, 1964. Some of these essays go for deep, profound quotations. But this one is just a great, compact piece of professional advice that will have a PROFOUND impact on your …

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Mashup Your Core Topic With Everything Else That Is Cool (And People Will Love It And Beg For More)

Horace Walpole

“The whole secret of life is to be interested in one thing profoundly and in a thousand things well.” – Horace Walpole, Born Sep. 24, 1717. This is also a decent philosophy for thinking about your core content that you will use to build an audience around. You choose your central, main topic. And then …

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Caring About Customers, And Showing It In Writing, Are Two Different Things

Ned Tanen

“If you really don’t care what an audience thinks, make a home movie and show it on your wall.” – Ned Tanen, Born Sep. 20, 1931. Maybe some kind of artist types can get away with not caring what an audience thinks of their work. But most artists care. And business people definitely should care. …

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How to Tell Stories That Sell (Without Going All Blah Blah Blah)

Robert Wise

“You can’t tell any kind of a story without having some kind of a theme, something to say between the lines.” – Robert Wise, Born Sep. 10, 1914. “Storytelling” has been a buzzword in marketing for a few years now. I’ve taught two courses myself, focused on using story to sell. But this is something …

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What Holds You Back From Being a Copywriter is Not Writing Any Copy

Edgar Rice Burroughs

“If you write one story, it may be bad; if you write a hundred, you have the odds in your favor.” – Edgar Rice Burroughs, Born Sep. 1, 1875. Until you are a copywriter… Stop buying copy books. Stop collecting swipes. Stop hand-copying old ads. Stop it. Instead… Start writing some copy. Start publishing it. …

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The Emperor Doesn’t Need New Clothes if He Is Buff and Badass

Samuel Goldwyn

“A wide screen just makes a bad film twice as bad.” – Samuel Goldwyn, Born Aug. 17, 1882.⁣ ⁣ Are you getting too caught up in the details of your project?⁣ The little things. ⁣ Tripping over word selection. Alliterative names. Logo design. Etc.⁣ If you are even thinking about that stuff before the core …

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