“I've always worked on the principle that if it interests me enough to write about it, then it must interest a lot of other people.” – Morris West, Born Apr. 26, 1916.
First, cultivate the ability to muster a genuine interest in absolutely any topic.
Next, figure out the topics your target audience cares about.
Then practice writing about what YOU find intriguing and compelling about those topics.
Most people won't mull over a thing long enough to find the secret fascinations and points of interest that are hidden from the casual observer.
That's your job. You're an explorer. You're a miner. You're a diviner. Uncovering the treasure they didn't see right in front of their face.
Listen, you don't have to dig deep or find sublime profundity. Just look a little closer until you find something “neato” to point out.
Do it enthusiastically, so as to effectively portray your genuine interest.
Enthusiasm has his wonderful side effect of being contagious. Your readers will catch it from you. And a clever observation might even go – dare I say it – viral (barf).
All it takes is finding an angle that is interesting enough to be worth repeating. And that is pretty easy, believe it or not.
See, people are bored. Bored people are boring. Their friends are boring, too. Their whole family. Bored and boring.
Items of interest are a rare treat. So if you can be their “secret” supplier of fresh angles and interesting insights, they will want to repeat them and share them.
They get to borrow your interestingness, and get a tribal benefit from it.
How does this ever become profitable? Well, when you have a big audience of bored people, just waiting for you to tell them what is interesting and worth consuming and enjoying…
That's a good position to be in. If you can't figure out how to profit from an audience of raving fans that rely on your every word every day, then you're not a marketer at all…
<!—- lagniappe Here are a few tricks I have for making a topic interesting. In general, it’s about breaking a presiding pattern. 1. Find a topic where everyone seems to agree, but find a way to disagree at least in part. When everyone says to zig, what is the exception in which one should zag instead? 2. Take an interesting facet of a topic people are already interested in and then expound on it. Numbered lists are great for this. I obviously use this method a lot. 3. Take a complicated topic, and break it down into understandable steps. This requires simplifying, but that’s the point. To get people to understand the big pieces first. 4. Take a simplified thing people understand, but then dig deep to reveal the complexity. Works hand in hand with the above. Show people the macro and micro levels to give deeper insight. 5. Make jokes. Poke fun. Tease. Deflate and humanize your chosen niche. Make memes and show the silly side. Self deprecation creates rapport, and if you can make people laugh, about even semi-serious topics, they’ll come back for more. There are others, but keep it simple, and again, look at the above as examples of breaking a pattern - which is the fundamental way to capture attention and draw interest. If you think of more, share them! —->
1 thought on “To Be InterestING, BE interestED. Enthusiasm is Contagious.”
Your work is underrated!
I've been a silent reader of your work in this website since March.
Every time I read your work, I can almost hear you.
I appreciate your no-nonsense bottom-line copywriting mastery.
It spurs me on to purse my passion for wordplay and storytelling through powerful copy
(I'm an ex copywriter & TVC trailer producer).
Thank you for all the valuable content you've been generously putting out there
even when it doesn't feel it's appreciated sometimes.
x Valerie Grace