influence

The Secret of Making Sales Without Selling (Is To Distract People From Realizing You’ve Sold Them)

Spike Jones

“I always aspire to that, where it feels like the film was made by the characters as opposed to the filmmakers. I try to be invisible.” – Spike Jonze, Born Oct. 22, 1969. When you create marketing messages for clients, it should be this way, too. You’re creating a message from the client to their

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One Sentence That Gives You The Keys to Your Reader’s Deepest Desires (And Unlocks Them for Money)

Eugene O’Neill

“Obsessed by a fairy tale, we spend our lives searching for a magic door and a lost kingdom of peace.” – Eugene O’Neill, Born Oct. 16, 1888. This quote can give you a lot of insight into the consumer mindset. Let’s break it down. 1. Obsessed. That’s how people feel about the need to acquire

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