“I have come to have the firm conviction that vanity is the basis of everything, and finally that what one calls conscience is only inner vanity.” – Gustave Flaubert, Born Dec. 12, 1821. This is one that will be useful to people who have trouble with making your marketing jive sound authentic. It’s all about […]
Even Dumb Uggos Are Susceptible to This Magic Influencer Read More »
“Every composer knows the anguish and despair occasioned by forgetting ideas which one had no time to write down.” – Hector Berlioz, Born Dec. 11, 1803. Write. Everything. Down. It’s a lot easier if you are already writing when you’re having the idea. So write all the time. Even if you don’t have an idea.
Dig Your Own Gold Mine (But First, Fill it With Gold). Read More »
“Attitudes are more important than facts.” – George MacDonald, Born Dec. 10, 1824 I can’t persuade anyone with JUST the facts. Facts are boring. Static. Motionless. Some dummies keep saying we live in a post-fact age. I think that’s dangerously untrue. But I digress. If facts alone could close the sale, I’d still be a
Facts Can’t Sell Anything Without Feelings (Doot Doo Doot) Read More »
“Writing can’t be taught.” – Susanna Moore, Born Dec. 9, 1945. Well, Susanna. I’m going to go ahead and call bullshart on that nonsense. If writing couldn’t be taught, we wouldn’t have civilization. Of course writing can be taught. The desire to want to write well and excessively, perhaps even as a full time vocation?
Is it True That Anyone Can Learn to Write For a Living? Read More »
“All men should strive to learn before they die, what they are running from, and to, and why.” – James Thurber, Born Dec. 8, 1894. This applies to man and woman and child and any sorts of animals or androids or aliens – provided they have money to spend. They should strive to learn what
Make Your Reader Chase the Sale by Using the Right Bait Read More »
“The will is never free – it is always attached to an object, a purpose. It is simply the engine in the car – it can’t steer.” – Joyce Cary, Born Dec. 7, 1888. What we want to do is entice people to move in the direction we want them to. Right? It can be
Harness the Buyer’s Will to the Drives Already Inside Them Read More »
“The want of education and moral training is the only real barrier that exists between the different classes of men.” – Susanna Moodie, Born Dec. 6, 1803. What is the difference between you and the expert at the top of your field? The difference between you, and who you want to strive to be? Is
The Two Main Missing Ingredients You Need to Become Who You Want to Be Read More »
“What counts isn’t the frame, it’s what you put in it.” – Otto Preminger, Dec. 5, 1906. I used to do it, too. Get caught up in whatever the next trend is, and think my fortune would be made by following suit. Write an ebook. Start a membership site. Do a joint venture launch. Then
The First Choice to Make Before You Buy Anything to Build Your Business Read More »
“Live your questions now, and perhaps even without knowing it, you will live along some distant day into your answers.” – Rainer Maria Rilke, Born Dec. 4, 1875. People who want to achieve a thing, who are not used to being achievers, often make a common mistake. They over-learn. And over-prepare. And over-plan. They think
The Shortcut to Success is To Under-prepare? Read More »
“He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense.” – Joseph Conrad, Born Dec. 3, 1857. This is why your work needs to read the way people speak. Because the mind’s ear
The Written Word Makes Audible Music in the Mind of the Reader Read More »
