“A wide screen just makes a bad film twice as bad.” – Samuel Goldwyn, Born Aug. 17, 1882. Are you getting too caught up in the details of your project? The little things. Tripping over word selection. Alliterative names. Logo design. Etc. If you are even thinking about that stuff before the core …
The Emperor Doesn’t Need New Clothes if He Is Buff and Badass Read More »
“Pick up a camera. Shoot something. No matter how small, no matter how cheesy, no matter whether your friends and your sister star in it. Put your name on it as director. Now you’re a director. Everything after that you’re just negotiating your budget and your fee.” – James Cameron, Born Aug. 16, 1954. People …
Call the Copy Cops to Check This Guy’s License!! Read More »
“Nothing is more difficult, and therefore more precious, than to be able to decide.” – Napoleon Bonaparte, Born Aug. 15, 1769. Isn’t this what influencers, persuaders, gurus, etc. actually do? We give people the precious gift of an easy decision. Without our help, there are too many confusing options that keep …
People Don’t Want Options – They Want You To Decide For Them Read More »
“Anything that isn’t opposed by about 40 percent of humanity is either an evil business or so unimportant that it simply doesn’t matter.” – Russell Baker, Born Aug, 14, 1925. Whenever you’re formulating a product, or even just trying to market an existing product, it’s important to think about who will oppose it. If the …
The Law of Rejection (Works Almost As Well, TBH) Read More »
“The past speaks to us in a thousand voices, warning and comforting, animating and stirring to action.” – Felix Adler, Born Aug. 13, 1851. All decisions are made in the present moment. And we are deciding our future. But if you can make a decision feel like a culmination of the mistakes and lessons of …
Warping Time to Persuade People With Ghostly Voices From the Past Read More »
“Give me a laundry-list and I’ll set it to music.” – Gioachino Rossini, Born Feb. 29, 1792. I hate hearing people say they have nothing to write about or nothing to say. Take a thing. Any thing you find. Scroll way down your news feed. Click “random” on Wikipedia. Then, connect it to your core …
Pumping Up Reader Brains With Metaphorical Muscle Read More »
