“Attitudes are more important than facts.” – George MacDonald, Born Dec. 10, 1824 I can’t persuade anyone with JUST the facts. Facts are boring. Static. Motionless. Some dummies keep saying we live in a post-fact age. I think that’s dangerously untrue. But I digress. If facts alone could close the sale, I’d still be a …
Facts Can’t Sell Anything Without Feelings (Doot Doo Doot) Read More »
“Writing can’t be taught.” – Susanna Moore, Born Dec. 9, 1945. Well, Susanna. I’m going to go ahead and call bullshart on that nonsense. If writing couldn’t be taught, we wouldn’t have civilization. Of course writing can be taught. The desire to want to write well and excessively, perhaps even as a full time vocation? …
Is it True That Anyone Can Learn to Write For a Living? Read More »
“All men should strive to learn before they die, what they are running from, and to, and why.” – James Thurber, Born Dec. 8, 1894. This applies to man and woman and child and any sorts of animals or androids or aliens – provided they have money to spend. They should strive to learn what …
Make Your Reader Chase the Sale by Using the Right Bait Read More »
“The will is never free – it is always attached to an object, a purpose. It is simply the engine in the car – it can’t steer.” – Joyce Cary, Born Dec. 7, 1888. What we want to do is entice people to move in the direction we want them to. Right? It can be …
Harness the Buyer’s Will to the Drives Already Inside Them Read More »
“The want of education and moral training is the only real barrier that exists between the different classes of men.” – Susanna Moodie, Born Dec. 6, 1803. What is the difference between you and the expert at the top of your field? The difference between you, and who you want to strive to be? Is …
The Two Main Missing Ingredients You Need to Become Who You Want to Be Read More »
“Give me a laundry-list and I’ll set it to music.” – Gioachino Rossini, Born Feb. 29, 1792. I hate hearing people say they have nothing to write about or nothing to say. Take a thing. Any thing you find. Scroll way down your news feed. Click “random” on Wikipedia. Then, connect it to your core …
Pumping Up Reader Brains With Metaphorical Muscle Read More »
