“If you have a secret, people will sit a little bit closer.” – Rob Corddry, Born Feb.4, 1971.

This is a simple power. But it's strong.

Instant.
Easy.
Irresistible.

However, I won't explain it to you.

So don't ask.

I can't. I'm not allowed to.

Don't beg. It's unbecoming.

It's a secret – A powerful secret that many people would die to know. Others still would kill to keep it.

Really, it's for our own protection that I DON'T tell you.

I couldn't. I shouldn't. Should I? I might…

It might be too dangerous to share.

It might be too…

Oh shit.

I think I just accidentally explained it.

Fuck. Don't tell anyone, ok?

Keep it between us. Promise?

I SAID PROMISE ME, GODDAMNIT!

No one else can know. So make sure y'all keep it tight.

Wizards only, fools!

~~~

Secrets can be SUPREMELY powerful persuasive tools if used well. Here is how you can use them yourself…

First, know that any piece of information can become a secret if you focus on a lesser-known detail, or unique application.

Second, all it takes for something to be a secret is that some nefarious force is trying to keep it from your audience.

Third, revealing the secret creates an instant rapport between shared and receiver. Capitalizing on that relationship can start a deeper communication.

BONUS, when you share secrets with someone, it is sometimes called “brining people into your confidence” and this is typically an automatically reciprocated kind of trust.

This kind of “confidence” is used by confidence artists… aka “con artists” to trick trust out of people without earning it or justifying it.

When you can combine that art with ACTUAL VALUE instead of fraud, you’ll be well on your way to winning at will.

Leave us a comment to discuss, praise, complain, etc. Thanks!