Change a Person’s Belief By Using Their Emotions Against Them

Brian Eno

“Emotion creates reality, reality demands action.” – Brian Eno, Born May 15, 1948. This is a really elegant way to explain the connection between emotion and behavior. If you can sufficiently tap into someone’s strong emotions, you can then use those to distort their perceptions and beliefs, and thus alter their subjective reality. Once you […]

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People Want to Be “Discovered” So Promise To Make Your Prospect Into A Star

Jerome Charyn

“We’re the country of movie stars because the stars, like ourselves, represent a kind of extended infantilism, beauties waiting for the big chance.” – Jerome Charyn, Born May 13, 1937. This is real similar to how Steinbeck said no one considers themselves poor. We all fancy ourselves as temporarily dispossessed millionaires. But this is a

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How To Convincingly Fake Originality (Without Imitating, Plagiarizing, Or Ripping Anyone Else Off)

Salvador Dali

“Those who do not want to imitate anything, produce nothing.” – Salvador Dali, Born May 11, 1904. Originality is overrated. Sure, you don’t want to be a copycat. But you don’t have to be a creative genius, either. Some other famous mucky-muck once said something like “the secret of creativity is hiding your sources”. I

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