“My real life helped me sell a lot of records.” – Christopher Wallace, Born May 21, 1972. In this age where “authenticity” is a buzzword, lots of brand wonks will tell you that what you need to do is just be yourself. Wrong, friendo. That skips a step. Step 1: Be awesome. Step 2: Be […]
How To Become Awesome Enough To Succeed Read More »
“I’m not famous; I am simply very well-known to certain people. Famous is something different.” – Anton Corbijn, Born May 20, 1955. Many seek fame when they get into this game. Some because they truly desire fame for its own sake. But many do only because they think it’s somehow required to succeed. But really,
How To Become An Influential Micro-celebrity (And Make Macro-money) Read More »
“An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.” – Edward de Bono, Born May 19, 1933. If you want to be perceived as an expert in your field, the way to do it is not by actually accomplishing things
People Will Buy Ways To Work Faster So Invent Some Shortcuts To Sell Read More »
“If your mind is empty, it is ready for anything. In the beginner’s mind there are many possibilities; in the expert’s mind there are few.” – Shunryu Suzuki, Born May 18, 1904. One of the big mistakes a lot of new consultants and beginning freelance service providers make is to overplay their hand. The prospect
Expertise Is Knowing What To Leave Out, Instead Of What Is Possible To Add In Read More »
“Guitar solos, to me, should be a really articulate way to make fun of guitar solos.” – Josh Homme, Born May 17, 1963. Dear little baby gurus. Let me tell you what the most valuable thing is when it comes to making yourself into a lasting – even generational – personality, loved and admired by
The Secret To Lasting Relevance Is Letting Yourself Be The Punchline Periodically Read More »
“Give me a laundry-list and I’ll set it to music.” – Gioachino Rossini, Born Feb. 29, 1792. I hate hearing people say they have nothing to write about or nothing to say. Take a thing. Any thing you find. Scroll way down your news feed. Click “random” on Wikipedia. Then, connect it to your core
Pumping Up Reader Brains With Metaphorical Muscle Read More »
