“When a magician lets you notice something on your own, his lie becomes impenetrable.” – Raymond Teller, Born Feb, 14, 1948. A lot of people think persuasive writing is about what you say to people. Your words push their buttons and they act. But a lot of times, it’s what you DON’T come right out […]
Lie Like a Magician, and Make the Audience Work the Magic For You Read More »
“I’d rather have ten people who are mad for it than ten thousand who aren’t.” – Peter Hook, Born Feb. 13, 1956. Who wants a lukewarm audience? Who wants readers with only a tepid interest in your topic? Who wants fair weather followers who can take you or leave you? Not this here coonass. I
Don’t Cater to the Casuals – Feed the Fiends Instead Read More »
“To kill an error is as good a service as, and sometimes even better than, the establishing of a new truth or fact.” – Charles Darwin, Born Feb. 12, 1902. That’s true, Charlie. It’s not just as good or better. It’s way easier, too. To know what is wrong in the world of your prospect
What Most Copywriters Don’t Know: When to Shut Up, and What NOT to Say Read More »
“If you want to succeed in the world, you don’t have to be much cleverer than other people. You just have to be one day earlier.” – Leo Szilard, Born Feb. 11, 1898. I’m not about to give you some “early bird gets the worm” BS. No rise and grind asshattery. No 10x crushing it.
The Super Ultimate Overnight “Baby Steps” Guru Transformation Technique (LOL) Read More »
“Intelligence is not to make no mistakes, but quickly to see how to make them good.” – Bertolt Brecht, Born Feb. 10, 1898. If you want to be seen as a leader in your market, it’s not about always winning. It’s about never losing. Maybe the difference there isn’t obvious. In things like our work,
Why Mistakes Are More Valuable Than Gold (When You Wrangle Them Properly) Read More »
“Give me a laundry-list and I’ll set it to music.” – Gioachino Rossini, Born Feb. 29, 1792. I hate hearing people say they have nothing to write about or nothing to say. Take a thing. Any thing you find. Scroll way down your news feed. Click “random” on Wikipedia. Then, connect it to your core
Pumping Up Reader Brains With Metaphorical Muscle Read More »
