“Most people do not really want freedom, because freedom involves responsibility, and most people are frightened of responsibility.” – Sigmund Freud, Born May 6, 1856. But Siggy, what if people could have freedom, but WITHOUT the burden of responsibility? Wouldn’t that be the greatest thing since sliced bread? What would people pay for that kind […]
How to Sell By Telling People What They WILL NOT Get When They Buy Read More »
“When you sell a man a book, you don’t sell him 12 ounces of paper and ink and glue – you sell him a whole new life.” – Christopher Morley, Born May 5, 1890. And so it goes with everything. You aren’t selling the action you want the mark to take. Whether it’s buying, subscribing,
Don’t Sell Objects – Sell Results, Outcomes – Sell THE FUTURE Read More »
“Everyone who achieves success in a great venture, solves each problem as they came to it.” – W. Clement Stone, Born May 4, 1902. Generally, Stone is full of shit. But this is a good quote, and true to boot. Preparation is good, but it will not remain intact in the face of executing those
Future Possible Problems Aren’t Real – Only Present Problems Deserve Attention Read More »
“Of mankind we may say in general they are fickle, hypocritical, and greedy of gain.” – Niccolo Machiavelli, Born May 3, 1469. Darling Nicci. How I love you. Listen, so many people will tell you that you need to deeply probe the customer’s mind to be able to sell them. You need a 159 point
Even the Mirror Will Lie to You About What We Really Are… Read More »
“A hero is one who knows how to hang on one minute longer.” – Georg Philipp Friedrich Freiherr von Hardenber (aka Novalis), Born May 2, 1772. There is a lot of talk in our line of work of becoming an authority figure in a market – a recognized expert. And this quote speaks to the
Stick it Out, Take it Further, and Discover Something Worth Selling to Other Seekers Read More »
“Give me a laundry-list and I’ll set it to music.” – Gioachino Rossini, Born Feb. 29, 1792. I hate hearing people say they have nothing to write about or nothing to say. Take a thing. Any thing you find. Scroll way down your news feed. Click “random” on Wikipedia. Then, connect it to your core
Pumping Up Reader Brains With Metaphorical Muscle Read More »
