Stories Infect Anything They Touch With Value (If You Tell Them Right)

John Hockenberry

“An object imbued with intent – it has power, it’s treasure, we’re drawn to it. An object devoid of intent – it’s random, it’s imitative, it repels us. It’s like a piece of junk mail to be thrown away.” -John Hockenberry, Born Jun. 4, 1956. People seldom desire an object for the physical properties of …

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Deadly Sins? Or Signals for Endlessly Profitable Niches?

Christopher Lasch

“The model of ownership, in a society organized round mass consumption, is addiction.” – Christopher Lasch, Born Jun. 1, 1932. Our culture is pre-conditioned to pursue addictive consumption. If you don’t have young ones, watch some kids programming sometime and pay attention to the commercials. I’m not saying that’s bad. Consumerism is fine if you …

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Either You’re Born a Writer or You Aren’t – But Going Pro Is a CHOICE

Harlan Ellison

“People on the outside think there’s something magical about writing, that you go up in the attic at midnight and cast the bones and come down in the morning with a story, but it isn’t like that. You sit in back of the typewriter and you work, and that’s all there is to it.” – …

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How to Use Humbuggery to Create Desire (And Not Sound Like a Sleazy Shill)

Edmond de Goncourt

“People don’t like the true and simple; they like fairy tales and humbug.” – Edmond de Goncourt, Born May 26, 1822. This quote might be easy to mistake for some pessimistic bullshit croaked out by a bitter misanthrope. But it’s really profound if you consider the statement as a commentary ON ITSELF. The thing is, …

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