This One Word Describes The Only Thing Worth “Selling” (No Matter What Your Product Is…)

Charles Revson

“In the factory we make cosmetics; in the drugstore we sell hope.” – Charles Revson, Born Oct. 11, 1906. This is something to remember for all you would-be copywriters out there. The product is the product. It has features and aspects and components. Even a digital product has a page count or a domain name …

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The Difference Between Being Somebody And Nobody is Only Which Way You Choose to Face

David Lee Roth

“People ask me how far I’ve come. And I tell them twelve feet: from the audience to the stage.” – David Lee Roth, Born Oct. 10, 1954. This one is for the little baby gurus out there. The people who want to become a “somebody” in their field, turn their experience and knowledge into content …

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Every Snowflake In the Blizzard Feels Unique and Special

Harvey Pekar

“Everybody’s like everybody else, and everybody’s different from everybody else.” – Harvey Pekar, Born Oct. 8, 1939. As a professional person expert, I can tell you that the second part of that quote is what people believe is true about themselves. “I am unique. I am special. I am different. I stand apart.” And note, …

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Say it. Then say it again differently. And yet again, but not the same, and Etc…

Paul Weyrich

“The average voter has to hear a point seven times before it registers.” – Paul Weyrich, Born Oct. 7, 1942. Repetition is key. Repetition is key. If you want your message to be received… Repetition. Is. Key. Here is the rub. The trick to making this work is that you can’t just say the same …

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Knowledge Is Power, So Learn How To Brew Your Own

Denis Diderot

“There are three principal means of acquiring knowledge… observation of nature, reflection, and experimentation. Observation collects facts; reflection combines them; experimentation verifies the result of that combination.” – Denis Diderot, Born October 5, 1713. I’ve said it before – on the Internet, information is cheap if not free. It’s abundant. Readily available on demand, and …

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