“A good conversationalist is not one who remembers what was said, but says what someone wants to remember.” – John Mason Brown, Born Jul. 3, 1900.
To become influential, it's a good idea to create material for people to copy from you and claim for themselves.
That might seem counter-intuitive. After all, isn't it important to make sure you get proper credit and attribution so you can build your (gods forbid) “personal brand”?
Sure – when you publish stuff yourself, get a big old byline and slap your watermarks and logos all up on it.
But you should seek to give people material: stories, metaphors, formulas, factoids, jokes, etc. Stuff that makes them feel smarter to learn it, but is also easy to share. Why?
So they can sound smart to OTHERS. Give them permission to do this. Ask them to report back on results.
And when they do and it works, you will own a portion of their brain. You have your own little cubby in there, stocked with clever bits from you they consider their own.
And they will continuously return to the source for more. You become a shortcut for them. A way to “borrow” ideas and information to boost their own status and perceived value.
Then over time, they inevitably get in over their head, and come to NEED you to supply them. Just to keep up the stream of kudos and respect and laughs they've been getting.
You don't have to be the creator here, either. You can be a curator. You collect all the stuff that is awesome and repeatable that YOU can find, and share THAT. Become a memetic filter. You sift through and deliver a stream of only good, worthwhile stuff.
You pass it on. But by combining sources, you create a collection that is unique. Put your own spin on it for your brand and all.
Sometimes your name gets passed on, too. Sometimes people find you on their own based on something of yours repeated elsewhere, and they too discover the source.
In not much time at all, you can put an idea out there and it gets picked up, repeated, and shared by others to THEIR audiences that THEY curate for.
Influence. Pass it on.
<!—- lagniappe Yet another little list of ideas if you choose to garner influence this way, by providing people with clever things to remember and use. 1. Formulas. Short lists of steps, catchy, either named with an acronym, or an alliteration. Useful ones that help people do their own work more efficiently, safely, quickly, easily, etc. Like ABC. A. Always. B. Be. C. Continuing with the list. 2. Anecdotes. Stories from you or others you’ve heard about life in the trenches of your niche. Ones that have a shocking or funny image, or outcome, where a lesson is to be learned. Like the time I saw a car crash into the bayou while I was mowing the lawn as a kid, and what it taught me about life and business... 3. Parables. Kind of like anecdotes, but totally and obviously made up to express an observation or a lesson. It should be applicable directly to a challenge they face. Like the tortoise and the hair. I spelled it wrong on purpose to see if you were paying attention. 4. Rituals. Stretches, thought exercises, coffee styles, routines, processes, exercises, recipes - give people easy little things to try that will improve their lives. Things they can do again and again. And most importantly, pass on to others. Like, chug an ice cold glass of water right after you wake up because it wakes you up fast. 5. Jokes. Story ones, one-liners, memes - relevant to your topic, ideally, but not necessarily required to be. Help them make their own colleagues, clients, customers think they are funny. Funny people are liked. Liked people can ask for and earn trust. For an example, how many marketers does it take to change a light bulb? The answer may surprise you, but first... Collect a bunch of these. Save them when you see them. Go looking for them if you need to. Build up a repertoire of good ones. Spread them around. Eventually, people will share their best ones with you out of reciprocity. Reap the rewards. —->
7 thoughts on “A Secret For Manufacturing Your Influence Over Others…”
I literally wrote "Be the abundant Source" today on my newsfeed.
Probably came from the part of the chamber in my head I've reserved for you.
If folks missed on your email… too bad, so sad.
Curious, how do you work out your acronyms or label your formulas?
You have a process for that?
I usually just make a list of stuff, and if I can, I try to think of words that all start with the same letter. Nothing fancy.
"memetic filter" for the win.
This is such a great tip.
I've seen this work in some sort of weird circle where the sourcer (sourcerer?:D) gets their own recommendations repeated back to them.
"No one has ever quoted me back to me before." – Jess, When Harry Met Sally
Wow! Pure gold. This makes complete sense.
"And they will continuously return to the source for more"
Bible verses popped into my head when I read this.
Preachers are often referencing verses and people remember those. It makes them want to come back to the preacher and/or the Bible for more.
"But you should seek to give people material: stories, metaphors, formulas, factoids, jokes, etc. Stuff that makes them feel smarter to learn it, but is also easy to share so…
That they can sound smart to OTHERS.
Genius! (Awesome content tip. Thanks)
Thanks for sending this out as an e-mail, it brought me back to your blog!