“When people ask for time, it's always for time to say no. Yes has one more letter in it, but it doesn't take half as long to say.” – Edith Wharton, Born Jan. 24, 1862.
When it comes to making sales, if a prospect says they want to think about it, it means they aren't coming back. They might mean to. But shit happens.
Nothing means “no” unless they say “no” and even then you can still ask why.
It's not a REAL no until they leave.
If you let them leave, everything they say besides “no” may as well be considered as a no. A person who has walked away to “think about it” is hardly ever – as in practically never – going to result in a sale.
So how many ways do you have to eliminate the prospect's ability to waffle over time? Scarcity is one way. Urgency is another. Rarity is yet another.
The price goes up. The bonus goes away. Supplies are limited. Only a few spots left. I have another guy interested in it coming by later. Your competition is gaining on you. Or else increasing their lead. Time is of the essence. Act now and get a free gift.
Fill your battle chest with options…
Fear of missing out, and worry over future regret – those can work well, too. Anxiety over a problem that might get even worse – that will lead to lingering…
Hell, begging can even work in the right circumstance. Please, pal. You'd be doing me a huge favor by taking this off of my hands, and at this price I am practically paying you to take advantage of me…
Not your style?
Alternately, if you're so inclined, creating a cult-like community environment for people to hang out in and enjoy is another good strategy.
Because then, even if they say “no” to this offer or that offer, they can't ever technically walk away.
Not far enough to not see your next offer, anyways.
So remember. “No” is not final. Not as long as they haven't walked away completely. And if you give them a good reason, it can be very, very difficult to leave.
Don't leave… Please? You don't know what you'll miss tomorrow if you do.
<!—— lagniappe So, let’s talk about a few things you can do as a marketer/offer builder/product seller to respond to a “no” or “I need to think about it” etc... 1. Give them a deal with a deadline. Immediate version: I’ll give you X off and Y bonus IF and ONLY IF you get this now. 2. Deal with a deadline - extended edition. You have 24 hours to come back and claim this deal - use this code, etc. 3. Ask or offer the possible excuses they might be making and mitigate them on the spot. You get better at this the more objections you hear. Counteract until they cannot come up with any more. 4. Guarantees prove you are willing to stand by your promises, so remind them that their risk is removed. Try it. You can say “no” later, but not right now. 5. Ask what it will take to get a yes now. Can you deliver it? They will ask for a lower price. Instead offer more value to match the cut they want. 6. Give them an upgrade. A secret one. One they can never disclose. Between you and them. Could get you in trouble. 7. Give them a taste. Sign up here and get X amount of time free and at Y time/date you are charged. Cancel before then and owe nothing. Do these work? Absolutely. Are they “mean”? Look, we are talking about someone who took your time and effort and wasted it. Make SURE you can’t flip it around before you let them walk away. Avoiding discomfort is a luxury. It has a COST. —->