“The will is never free – it is always attached to an object, a purpose. It is simply the engine in the car – it can't steer.” – Joyce Cary, Born Dec. 7, 1888.
What we want to do is entice people to move in the direction we want them to. Right?
It can be hard. Writers struggle with it every day.
Figuring out the right emotions. Evoking them in just the right way. Selling the reader on some future dream and getting them to trade money for the blueprints to their own future success in health, love and wealth.
And there are the challenges of being in business as a freelancer and making ends meet.
There are the plateaus, where you can't get over or breakthrough to the next level.
There are the bad days where you fall farther behind than you thought you would ever be again.
Dry season has you scrambling for clients you don't really like.
Sometimes it's a flood of only shitty small-time projects for people that suck.
Lame, right? Eff all that.
I'm about to cure all that for you forever. It's about to get easy. Isn't it exciting?
What you need to know is that the energy and desire to move people is almost always already there.
99% of everyone is dissatisfied with where they are, no matter who they are, or where they may be relative to each other.
The trick in harnessing that abiding dissatisfaction is to figure out where your prospect desires to go, and you connect your proposed course of action with getting them from here to there.
Most people have dreams, and hopes, and inflated and grandiose ideas about who they COULD be if only they were better, fitter, smarter, luckier, richer, etc.
They see a semi-secret imagined version of their future selves in a certain setting with a certain appearance – receiving a certain kind of attention, pursuing certain kinds of activities – without shame or abandon.
Here's a secret shortcut – you don't have to be a mind reader to discover this exact fantasy to fulfill it. It will be largely different in detail from person to person anyway. Kind of a pain in the ass to pitch in a way that must be unique for every prospect, right?
Instead, go for what is universal. Look at the prospect as they are now and KNOW they most likely are dissatisfied, and wish it was different. No matter who they are, or where they find themselves.
But they don't have to be.
Just tell them: change is around the corner.
Satisfaction is within reach.
You'll feel it finally and forever, and everyone will know it when you get yours and become what you've always had the potential to be.
It's about to get easy. Isn't it exciting?
<!—- lagniappe Let’s talk about dissatisfaction. Ways one can be disappointed and unsatisfied with where you are and how we can use that to sell people stuff. 1. Attractiveness - people worry they don’t look good enough to get the attention they want from their desired partners, or sufficient envy from those who they feel are rivals... 2. Income - people worry that they’re not financially impressive enough to buy the things they feel they deserve, which will impress others who want those things, too... 3. Charisma - people worry that they aren’t interesting or compelling enough to deserve the attention of the people they want attention from... 4. Power - people worry they don’t have the authority or intimidation sufficient to compel people to do what they want - they fear it will come down to brute force - and if it does, can they pull it off... 5. Coolness - people worry that they don’t impress others, that they appear clumsy and forced and phony - that they can tell that it’s really all just a put on and that any semblance of confidence is all an act... 6. Intellect - people worry that they aren’t smart enough to access to the strata that they want respect from - they fear that others secretly KNOW they’re dumb and are just patronizing them... Everyone has insecurities, and deserved or not, you can leverage them to solicit belief and behavior. Will you? Could you? Why? Is it to break these beliefs down to set them free? Or is it to deepen these self-doubts and keep them weak? Your call - your conscience... —->