Selling

Repetition Creates Belief. Repetition Creates Belief. And Reinforcement Cements It In.

By / March 20, 2023
B. P. Skinner

“Reinforcement is being right.” – B. F. Skinner, Born Mar. 20, 1904. Read this. It’ll change your life. Your business and money-making life, anyway. And that usually changes your home life. Having money and fame will do that. So first, gather an audience. Build it up around what you sell, or find existing ones and …

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What is “Copy” and How to Write It Gooder. Goodest. Most Gooder.

By / March 16, 2023
Rene Daumal

“It is still not enough for language to have clarity and content… it must also have a goal and an imperative. Otherwise from language we descend to chatter, from chatter to babble and from babble to confusion.” – Rene Daumal, Born Mar. 16, 1908. This is especially true for us. Persuaders, I mean. If there …

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Paint a Pretty Picture and Prospects Become Purchasers

By / March 10, 2023

“For imagination sets the goal picture which our automatic mechanism works on. We act, or fail to act, not because of will, as is so commonly believed, but because of imagination.” – Maxwell Maltz, Born Mar. 10, 1899. The vast majority of people possess withered and disused imaginations. Having to deal with the real world …

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The Profitable Cliffhanger – How to Serialize Your Selling

By / March 9, 2023
Mickey Spillane

“Nobody reads a mystery to get to the middle. They read it to get to the end. If it’s a letdown, they won’t buy anymore. The first page sells that book. The last page sells your next book.” – Mickey Spillane, Born Mar. 9, 1918. Spillane never wrote “literature” like the kind professors value. Unless …

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Ads That Seem Like Ads Are Not Good Ads. Learn To Sell With Persuasive “Content” That Prospects Love

By / March 7, 2023
John C. Malone

“The public doesn’t particularly care for advertisements.” – John C. Malone, Born Mar. 7, 1941. They don’t. It’s true. Unless it’s the Super Bowl, normal people don’t really want to be subjected to ads. For some marketers, they try to solve this problem by having a certain ratio of content to ads. 22 minutes of …

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To Persuade, Concern Yourself with Emotional Truth Rather Than Cold, Hard Fact

By / March 6, 2023
Gabriel Garcia Marquez

“In journalism just one fact that is false prejudices the entire work. In contrast, in fiction one single fact that is true gives legitimacy to the entire work. That’s the only difference, and it lies in the commitment of the writer. A novelist can do anything he wants so long as he makes people believe …

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How To Make Buyers Happy to Purchase Things They May Never Ever Use

By / February 25, 2023
Anthony Burgess

“The possession of a book becomes a substitute for reading it.” – Anthony Burgess, Born Feb. 25, 1917. I know a lot of smart people that sell training, or information, and they get very upset about people not taking that information or training and using it as intended. If that’s you, you would do well …

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You Have to Feel Bad Before I Can Help You Feel Good. You Have to Be Bored Before I Can Catch Your Eye.

By / February 22, 2023
Arthur Schopenhauer

“The two enemies of human happiness are pain and boredom.” – Arthur Schopenhauer, Born Feb. 22, 1788. It may seem like a shitty thing, to sit around plotting ways to make people unhappy with their current existence. But that is what we do for a living. We don’t describe products and services. That’s ditch work. …

You Have to Feel Bad Before I Can Help You Feel Good. You Have to Be Bored Before I Can Catch Your Eye. Read More »

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