Selling

How To Make Buyers Happy to Purchase Things They May Never Ever Use

Anthony Burgess

“The possession of a book becomes a substitute for reading it.” – Anthony Burgess, Born Feb. 25, 1917. I know a lot of smart people that sell training, or information, and they get very upset about people not taking that information or training and using it as intended. If that’s you, you would do well […]

How To Make Buyers Happy to Purchase Things They May Never Ever Use Read More »

You Have to Feel Bad Before I Can Help You Feel Good. You Have to Be Bored Before I Can Catch Your Eye.

Arthur Schopenhauer

“The two enemies of human happiness are pain and boredom.” – Arthur Schopenhauer, Born Feb. 22, 1788. It may seem like a shitty thing, to sit around plotting ways to make people unhappy with their current existence. But that is what we do for a living. We don’t describe products and services. That’s ditch work.

You Have to Feel Bad Before I Can Help You Feel Good. You Have to Be Bored Before I Can Catch Your Eye. Read More »

Only Two Things Have Potentially Infinite Value: Art, and Information… (And Art IS a Kind of Information)

Jerry Saltz

“The price of a work of art has nothing to do with what the work of art is, can do, or is worth on an existential, alchemical level.” – Jerry Saltz, Born Feb. 19, 1951. Information is like art in this way, at least when it’s for sale. For example, imagine a piece of information

Only Two Things Have Potentially Infinite Value: Art, and Information… (And Art IS a Kind of Information) Read More »

Good Advertising Consists of Desirable Lies People Prefer to Hear (Because the Truth Sucks the Glaze Off a Donut Sometimes)

Robert J. Flaherty

“Sometimes you have to lie. One often has to distort a thing to catch its true spirit.” – Robert J. Flaherty, Born Feb. 16, 1884. Consider a poem, which often describes reality with a refined and elegant metaphor – one that reveals a deep but unobservable truth about a given thing. But despite the bard’s

Good Advertising Consists of Desirable Lies People Prefer to Hear (Because the Truth Sucks the Glaze Off a Donut Sometimes) Read More »

How to “Advertise” in the “Future” (Because Advertising is Dead, Ain’t You Heard?)

Cyrus McCormick

“Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does.” – Cyrus McCormick, Born Feb. 15, 1809. Here is the revolutionary change in the nature of advertising as we begin to really get into

How to “Advertise” in the “Future” (Because Advertising is Dead, Ain’t You Heard?) Read More »

Words that Wound, Words that Heal – We Alternate Them to Persuade People to Buy

Amy Lowell

“All books are either dreams or swords, you can cut, or you can drug, with words.” – Amy Lowell, Born Feb. 9, 1874. If you’re just using words to describe shit or explain shit, you’re wasting them. Words can stab. Use yours hit the reader’s tenders organs. Make them bleed. Reopen old wounds. Carve new

Words that Wound, Words that Heal – We Alternate Them to Persuade People to Buy Read More »

Come Get Corrupted With Me And Let’s Get Rich (While Helping People)

Saul Alinsky

“Life is a corrupting process from the time a child learns to play his mother off against his father in the politics of when to go to bed; he who fears corruption fears life.” – Saul Alinsky, Born Jan. 30, 1909. A lot of advertising writers talk some bullshit like “I use persuasion, not manipulation”

Come Get Corrupted With Me And Let’s Get Rich (While Helping People) Read More »

Scroll to Top