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How to Tell Stories That Sell (Without Going All Blah Blah Blah)

How to Tell Stories That Sell (Without Going All Blah Blah Blah)

September 10, 2020 Colin Theriot 7 Comments

“You can’t tell any kind of a story without having some kind of a theme, something to say between the lines.” – Robert Wise, Born Sep. 10, 1914. “Storytelling” has been a buzzword in marketing for a few years now. I’ve taught two courses myself, focused on using story to sell. But this is something…
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influence, Quote, Selling, Writing

How To Talk to People So They Feel Like You’re Instantly Friends (And Then Sell Them Stuff)

How To Talk to People So They Feel Like You’re Instantly Friends (And Then Sell Them Stuff)

September 7, 2020 Colin Theriot No Comments

“Candor is a compliment; it implies equality. It’s how true friends talk.” – Peggy Noonan, Born Sep. 7, 1950. In times past, social interaction required a facade of formality. Especially in a business context. Gentlemen wore suits of clothes, and exchanged handshakes and cards and engaged in small talk, followed by queries and responses about…
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influence, Persuasion, Positioning, Quote

Your Memories Are Imaginary (And Easily Altered With This One Trick…)

Your Memories Are Imaginary (And Easily Altered With This One Trick…)

September 6, 2020 Colin Theriot 1 Comment

“Recalling a memory is not like playing a tape recorder. It’s a creative process.” – Susumu Tonegawa, Born Sep. 6, 1939. This little secret Susumu shared above is one reason why persuading and influencing people like we do can be so dangerous. See, when you recall a memory, you’re not accessing a permanent record. You…
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influence, Persuasion, Psychology, Quote, Selling

You Already Have a Built-in USP – You’re Just Suffocating It

You Already Have a Built-in USP – You’re Just Suffocating It

September 3, 2020 Colin Theriot 1 Comment

“I have a different constitution. I have a different brain; I have a different heart; I got tiger blood, man.” – Charlie Sheen, Born Sep. 3, 1965. How are you different from every other boring jerk out there? What makes you unique? Your history? Your style? Your point of view? You need to know. Because…
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influence, Positioning, Productivity, Quote

What to Reveal and What to Conceal When Making an Irresistible Offer

What to Reveal and What to Conceal When Making an Irresistible Offer

August 30, 2020 Colin Theriot No Comments

“The greatest concubines in history knew that everything revealed with nothing concealed is a bore.” – Geoffrey Beene, Born Aug. 30, 1927. When it comes to sharing invaluable information with your audience, give away as much as you can. Ideally, give away what others try to sell. Drown people in quantities of quality… But always…
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influence, Persuasion, Psychology, Quote

Let’s Presume You Are Already Good At Persuasion…

Let’s Presume You Are Already Good At Persuasion…

August 28, 2020 Colin Theriot 1 Comment

“If you treat an individual… as if he were what he ought to be and could be, he will become what he ought to be and could be.” – Johann Wolfgang von Goethe, Born Aug. 28, 1749. Here’s an easy trick that many persuaders and influencers overlook. Our kind of communication is very audience-focused. We…
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influence, Persuasion, Psychology, Quote

How To Be Worth The Attention You Will Need To Succeed

How To Be Worth The Attention You Will Need To Succeed

August 27, 2020 Colin Theriot No Comments

“A creator needs only one enthusiast to justify him.” – Man Ray, Born Aug. 27, 1890. You can start with a very small audience. But if you don’t have one, you’re not justified in spending too much time creating anything. Not if you want to create work people will connect with. Note – I’m obviously…
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influence, Positioning, Quote, Success

How to Clown on Fools for Fun and Profit

How to Clown on Fools for Fun and Profit

August 23, 2020 Colin Theriot 1 Comment

“The minute you make people laugh, you get them to listen.” – Merrie Spaeth, Born Aug. 23, 1943. Aside from sharing an enemy, sharing a laugh is the quickest way I know to create rapport with a stranger. And it doesn’t have to be a belly laugh. It could be anything as simple as a…
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influence, Positioning, Quote, Success

Warn The World of Your Awesomeness – BEWARE!

Warn The World of Your Awesomeness – BEWARE!

August 21, 2020 Colin Theriot 1 Comment

“I decided that I would be one of the biggest new names; and I actually had some little fancy business cards printed up to announce it, ‘Count Basie. Beware, the Count is Here.’” – William James “Count” Basie, Born Aug. 21, 1904. When you’ve got the goods… And you’re here to give the goods to…
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Advertising, influence, Mindset, Positioning, Quote

How To Create Fear and Use It To Guide People’s Choices

How To Create Fear and Use It To Guide People’s Choices

August 20, 2020 Colin Theriot No Comments

“The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown.” – H. P. Lovecraft, Born Aug. 20, 1890. There’s a cognitive bias all humans have called “the Ambiguity Effect”. Fancy science says: It describes our tendency to avoid choosing options for which missing…
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influence, Persuasion, Positioning, Psychology, Quote

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