“Movies are full of leading men, most of whom aren't working. It's much harder to find a good villain.” – Lee Van Cleef, Born Jan. 9, 1925.
The secret of creating a powerful persona in your marketplace is to help your prospects find good villains to add a little adversarial psychological opposition to their lives.
They don't need another self-serving “good guy” – or at least they aren't into that pitch for your services and products.
But give them a villain that is actively trying to thwart and challenge them, and suddenly their life has a dramatic conflict. They are part of a story. They are striving for something and AGAINST something, too.
That extra push can make all the difference.
Of course, as you grow an audience around creating villains and conflict in the minds of your followers and fans, you may well become the villain yourself – scourge of your shared enemies.
That's obviously great for positioning, too.
The enemy of my enemy is my friend, as they say.
Occupy the role with gusto. Revel in frustrating the plans and plots of your villainous creations and share those adventures with people you would have see you as a hero.
But you don't do it for that – you're one of them there “reluctant hero” types. You're doing it because those bad guys are real bad and you can't stand by and let them get away with it…
Someone's got to do something, even if it's just little old you.
For great wonderful examples of this method being applied profitably each and every day, I recommend political and news talk radio. Note particularly how the advertisements and endorsements intersect with the “villains” that the host unceasingly and valiantly rails against on air.
Interested in identifying some villains for you to valiantly resist and gain vengeance for your audience who have been done so wrong? The only reward is adoration and loyalty, so maybe give a try? Here are a few you can play around with…
1. Bosses and coworkers holding them back.
2. Family and friends who mean well but don’t support them.
3. The government, nuff said.
4. Market forces you can’t control.
5. Business competitors who cut corners and damage the industry.
6. Big business shutting out the little guys.
7. Laws that are unfair.
8. Service providers who drop the ball.
10. Your own self, with your scarcity mindset and limiting beliefs.
That’s a start. Talk shit about these bad guys. Reveal ways to end run or avoid them. Show people how to thrive despite them. Give your closest followers the secret knowledge of these villains’ hidden weakness and enable them to exploit them for their own gain.
Try it! Let me know if this helps by leaving a comment below. Also accepting complaints for a limited time only. Thanks for your time today. Come back tomorrow!