Persuasion

Explain To Others How They Feel When Their Own Words Cannot Express It

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José Saramago

“Human vocabulary is still not capable, and probably never will be, of knowing, recognizing, and communicating everything that can be humanly experienced and felt.” – Jose Saramago, Born Nov. 16, 1922. Jose is talking about how even the best writers can find themselves incapable of expressing the full range of human emotion. And that’s arguably […]

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Make Your Solution Feel Like a Life Preserver to a Drowning Swimmer

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William Shenstone

“A liar begins with making falsehood appear like truth, and ends with making truth itself appear like falsehood.” – William Shenstone, Born Nov. 13, 1714. If you’re reading this and the word “liar” makes you feel all squicky to the degree that you can’t stand it, you might not like this conversation. Because marketers are

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Persuasion Is Storytelling and Storytelling is Telling Lies

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Kim Young-ha

“The moment kids start to lie is the moment storytelling begins. They are talking about things they didn’t see. It’s amazing. It’s a wonderful moment. Parents should celebrate. ‘Hurray! My boy finally started to lie!’ All right! It calls for celebration.” – Kim Young-ha, Born Nov. 11, 1968 The basis of persuasion is storytelling. And

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Something Doesn’t Have To BE True If It FEELS True

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Kazuo Ishiguro

“As a writer, I’m more interested in what people tell themselves happened rather than what actually happened.” – Kazuo Ishiguro, born today, Nov. 8, 1954 Just because something isn’t REAL doesn’t mean it isn’t TRUE. Emotion is not REAL – it isn’t physical. It isn’t detectable by anyone outside of the one experiencing it unless

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“Ethical” Advertising Is Still Deception? (Yes, And That’s Okay.)

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Vilhjalmur Stefansson

“What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.” – Vilhjalmur Stefansson, Born, Nov. 3 1879. The first thing that we need to get out of the way to have this discussion today is the mistaken notion that “deception”

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