Productivity

Expertise Is Relative and You Should Aim Your Work Accordingly

Desiderius Erasmus

“In the country of the blind the one eyed man is king.” – Desiderius Erasmus, Born Oct. 28, 1466. One of the eternal worries of most freelancers is what they call “impostor syndrome”. It’s the deep seated fear that you’re a phony. That you’ll get called out as a fraud. That you’re not worth what …

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The Only Three Ingredients to Every Successful Human Endeavor In History (GUARANTEED)

Brenda Ueland

“The tragedy of bold, forthright, industrious people is that they act so continuously without much thinking, that it becomes dry and empty.” – Brenda Ueland, Born Oct. 24, 1891. I’m so bored of the public positioning of “hustle” as a virtue, which one MUST pursue to find success. Success, to me, is a combination of …

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How We Can Provide “Blood” AND “Meat” to Feed Our Hungry Prospects

Art Buchwald

“Television has a real problem. They have no page two.” – Art Buchwald, Born Oct. 20, 1925. What Art was talking about is how TV can only give you the page one stuff. Deeper commentary and lengthier coverage, or less prominent stories get passed over. Or a least, they did. That was the nature of …

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Copy THEN Experiment With What You’ve Swiped…

Trey Parker

“You can’t make experimental work by copying past work.” – Trey Parker, Born Oct. 19, 1969. This is probably a lesson better suited to “advanced” practitioners of the persuasive arts, but it may well be useful to the intrepid beginner among the readers of these words. It’s becoming increasingly important to find and publish as …

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The Secret Shortcut To Securing Sublime Skill

Shinichi Suzuki

“Knowledge is not skill. Knowledge plus ten thousand times is skill.” – Shinichi Suzuki, Born Oct. 17, 1898. If you want to get good at something, study less and practice more. Study is great, don’t get me wrong. But practice is where improvement actually occurs. Discipline creates routine. Routine creates comfort. Comfort creates quality work …

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Let Your Processes Become Your Secret Weapon Against the Betrayal of the Fickle Muse

W. Edwards Deming

“If you can’t describe what you are doing as a process, you don’t know what you’re doing.” – W. Edwards Deming, Born Oct. 14, 1900. A lot of people who get into copywriting mistake it for other kinds of creative writing. They believe it is all art, and invention, and creative genius. And hey, work …

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