So called trends in advertising are simply a symptom of the creation of a pattern in a market that is so observable that it has become boring to them. The brain is wired for this biologically – proto apes scanning the jungle for jaguars. If it’s not new and novel, it’s probably plants. If it… Read More →
5 psychology secrets for great interaction design
While it’s not about copy per se, I found this article had quite a few interesting tidbits about the mental magic that happens when people interact with something. In particular, pointers number three (use emotion) and four (mental triggers) are very relevant to our mutual interests in the Cult. I feel like these principles can’t… Read More →
How Faith Healers Scam People
Man, I really love Cracked.com – I hated the magazine as a kid because MAD was better, but this beast they have now is worlds different. Their podcast is also one of my favorites. Anyways, I digress. Here is an article about phony faith healers (or basically all faith healers). I’m posting this here because… Read More →
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