“A leading authority is anyone who has guessed right more than once.” – Frank A. Clark, Born Mar. 28, 1860. Frank here probably meant it as an admonishment for trusting self-described authorities. But you know me, I never let appropriate context get in the way of making the point I want to make… If you […]
Guessing Right Makes You a “Guru” (And So Does Guessing Wrong…) Read More »
“If you just love movies enough, you can make a good one.” – Quentin Tarantino, Born Mar. 27, 1963. Some people love copy. They fetishize it as an object, and treat the “copywriting industry” like a religion. For people like that, the goal is to have written “good” copy, so deemed by their peers –
The Copy “Fandom” is Fun for Some, But Never Necessary for Success Read More »
“Live as if you were living a second time, and as though you had acted wrongly the first time.” – Viktor E. Frankl, Born Mar. 26, 1905. Vic was giving advice on how to live a fulfilling and satisfying life. It’s a neat avenue of thought. But this isn’t the Cult of Philosophical Warm Snugglies.
Positioning for Preeminence the Proper Way… Read More »
“If there be anything that can be called genius, it consists chiefly in ability to give that attention to a subject which keeps it steadily in the mind, till we have surveyed it accurately on all sides.” – Robert Quillen, Born Mar. 25, 1887. If you look at anything long enough, you’re going to notice
The Secret of Acquiring (And Portraying) Mastery Read More »
“Have nothing in your house that you do not know to be useful, or believe to be beautiful.” – William Morris, Born Mar. 24, 1834. I want to talk about this in three ways. First…. While you can eventually apply that to your house, let’s at least start with your work space, wherever that may
Productivity is Dictated by Where You Work, and How You Practice Read More »
“Movie directors, or should I say people who create things, are very greedy and they can never be satisfied… That’s why they can keep on working. I’ve been able to work for so long because I think next time, I’ll make something good.” – Akira Kurosawa, Born Mar. 23, 1910. Today, let’s talk about defeat.
The Fear of Failure Feeds Your Forge – FEEL it, then USE it… Read More »
“All of my favorite creators started with zero… So you’ve got to make that first video. It’s not going to be your best, but you will learn as you go.” – Tyler Oakley, Born Mar. 22, 1989. Q. How do I get started writing copy? Just start. Q. What do I need to read to
How to Start Being a Copywriter: Start Writing Some Copy… Now Read More »
“Things have to be believable, not in a literal, photographic sense, but in an emotional sense – capturing the essence of the situation.” – Michael Foreman, Born Mar. 21, 1938. Emotional authenticity is key. What people frequently call “hype” is when the writer’s enthusiasm is inauthentic. It feels forced and faked, and therefore what you’re
Conjuring Emotion in Your Reader is Easy – Just EXPLAIN Them Read More »
“Reinforcement is being right.” – B. F. Skinner, Born Mar. 20, 1904. Read this. It’ll change your life. Your business and money-making life, anyway. And that usually changes your home life. Having money and fame will do that. So first, gather an audience. Build it up around what you sell, or find existing ones and
Repetition Creates Belief. Repetition Creates Belief. And Reinforcement Cements It In. Read More »
“If you have men who will only come if they know there is a good road, I don’t want them. I want men who will come if there is no road at all.” – David Livingstone, Born Mar. 19, 1813. A lot of freelancers have experience with low-level, shitty kinds of clients. Those clients don’t
These Are the Only Good Clients to Keep – All the Rest Are Expendable… Read More »
